Ernan Roman
Ernan Roman
Ernan Roman (@ernanroman) is president of ERDM Corp. and author of Voice of the Customer Marketing. He was inducted into the DMA Marketing Hall of Fame due to the results his VoC research-based CX strategies achieve for clients such as IBM, Microsoft, QVC, Gilt and HP. ERDM conducts deep qualitative research to help companies understand how customers articulate their feelings and expectations for high value CX and personalization. Named one of the Top 40 Digital Luminaries and one of the 100 Most Influential People in Business Marketing.
Warby Parker Co-Founder & Co-CEO Answers 4 Questions for Marketing Innovators
Dave Gilboa, Co-Founder and Co-CEO of Warby Parker, will address these 4 questions; What is one marketing topic that is most important to you as an...
RR Donnelley CMO Answers 4 Questions for Marketing Innovators
Alisa Norris, CMO of RR Donnelley will address these 4 questions; What is one marketing topic that is most important to you as an innovator? Why…
3 Tips to Improve Your Email Marketing Effectiveness
Here are two email stats which reinforce the role of high value email as part of your mix; people who buy products via email...
Why You Need Human Data For Real Customer Engagement
Featured on Forbes.com A cataclysmic shift is occurring in BtoB and BtoC marketing. Customers are ignoring generic messaging and demanding personalized and relevant communications based...
Free The Children Co-founder Answers 4 Questions for Marketing Innovators
Craig Kielburger, who at the age of 12 co-founded the remarkable charity Free The Children, now a worldwide organization, will address these 4 questions; What is...
Myth Busted: How Direct Mail Can Actually Enrich the Digital Customer Journey
E-commerce marketers are increasingly seeing the value of direct mail as part of their integrated mix and, in 2014, direct mail spending rose. Why...
HackerAgency CEO Answers 4 Questions for Marketing Innovators
Thanks for all the positive feedback regarding our recently launched 4 Questions for Marketing Innovators. Each blog features one marketing innovator who addresses 4 questions; What is one marketing topic that...
3 Ways to Increase Customer Retention, Boost Profits
We all know that 20% of our existing customers generate 80% of profits. However, the customer retention efforts of many companies still leave a...
5 Marketing Requirements for Luxury Customer Engagement in 2015
In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly...
Neiman Marcus CMO Answers 4 Questions for Marketing Innovators
Thanks for all the positive feedback regarding our recently launched 4 Questions for Marketing Innovators Each blog features one marketing innovator who addresses 4 questions;…
3 Questions You Need To Ask Now For 2015 Success
Article by Ernan Roman Featured on CMO.com Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have…
Customer-Centricity Is Mandatory for 2015
For 2015 putting your customer at the center of every strategy and business process will be essential for acquisition, retention...
Pitney Bowes SVP Marketing Answers 4 Questions for Marketing Innovators
We recently launched a new feature of our widely read blog Ernan’s Insights on Marketing Best Practices.It is called: 4 Questions for Marketing Innovators...
3 Ways Customer Listening Powers Marketing Effectiveness
Today customers can make sure that their voice is heard like never before. And, if marketers don’t have measures in...
Gilt’s Founder Answers 4 Questions for Marketing Innovators
We are launching a new feature of our widely read blog Ernan’s Insights on Marketing Best Practices. It is called: 4 Questions for Marketing Innovators.…
Disney Finds Magic In Reciprocity Marketing
A healthy change is taking place: Consumers are demanding that brands engage them in conversations versus one-way blasts. But for this to be effective, both...
4 Tips for Achieving Competitively Differentiating Personalization
Per research findings, traditional “personalization” does not satisfy the needs of today’s consumers. B2B and B2C customers are defining personalization as providing very...
Use Human Data to Provide True B2B Personalization
Article by Ernan Roman Featured on CMS Wire An enormous shift is occurring in how B2B customers think about engagement and relationships. Customers expect marketers…
5 Emails Which Drive Value and Response
We all struggle to create emails that are worthy of being opened. We have to overcome the instinctive “Delete” reflex by our customers and prospects.…
7 Game-Changing Marketing Trends to Engage Customers, Build Your Brand
Given the need for speed and agility, a critical priority for marketers is to reevaluate your current marketing strategies to determine if they are...