David Woodrow
David Woodrow
David Woodrow is the Senior Vice President of Strategic Services for Skyword, responsible for clients' content marketing programs, author of Maximum Sales Velocity: How to Build a World-Class Sales Organization, and an experienced online community manager for Fortune 500 companies.
Top lead gen challenges and how content can help
No doubt, leading B2C brands like Red Bull and Bodyform are building strong customer communities through inspiring, thoughtful and motivating content. B2B marketers understand...
Top Marketing Resources to Help Prepare for 2013
Be prepared for 2013 with these top marketing resources.'Tis the season to reflect on the marketing lessons of this past year and to think...
Content Marketers: Think Flow Before Stock
One reality not up for debate: our appetite for content marketing is growing at a rapid pace. With Facebook accounting for 42 million brand...
Beyond Cyber Monday: Effective content marketing all season long
The holiday season is once again upon us. According to Forrester and eMarketer, this year promises to see a healthy increase in online sales...
Content Marketing Advice from 6 Industry Pros
While content marketing is not easy, it represents a crucial method for drawing and engaging prospects and customers. Content marketing is the key way...
Insights from FutureM 2012 — The $20 Million Conversation: Proving the value of content to your CEO
As brands turn to content marketing as a channel for attracting and retaining today's social consumer, marketers are increasingly interested in understanding the ways...
Content Marketers Beware: How to Keep Up With The Changes on Social Sites
It seems like every time I get a handle on a social media channel or a search optimization technique—something changes. Facebook expands its insights,...
The Present and Future of Content Marketing
Content marketing here and now The era of traditional marketing through product placement, direct advertisements, and promotions may as well be over. Content marketing has...
Insights from #CMWorld12: Three Steps to Better Content Marketing Strategies
From Red Bull to Pampers, countless brands have proved that in today's marketing world quality content is king. According to the State of Content...
The Flipped Funnel: Expert Content Marketing Tips from IBM’s Leslie Reiser and Paul Gillin
According to Paul Gillin, social marketing strategist, the traditional sales funnel is being complimented—and in some cases replaced—by the "Flipped Funnel." Before the web,...