Derek Edmond

Are You Making These B2B SEO Management Mistakes?

We’re fortunate enough to have built strong relationships with many of our clients. One of the benefits in building better relationships is the opportunity to receive more candid feedback when program strategies and tactics don’t go as expected. This type of feedback was recently received...

6 Underrated Elements of Successful B2B Social Media Strategies

There is a misconception that B2B social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less –...

A Closer Look: B2B Account-Based Marketing Tactics & Objectives

It is no secret that the adoption of account-based marketing (ABM) programs are becoming more of a priority for B2B marketers. As detailed earlier this year, #FlipMyFunnel discovered that over the past 12 months, the percentage of B2B marketers who say they use ABM has...

7 Essential Steps In Developing A B2B Social Media Strategy

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. “The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent of their marketing budget on social media, they expect...

Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. The site performed well for...

Essential LinkedIn Guides and Resources for B2B Marketers

LinkedIn recently launched it’s second annual “State of Sales 2017” report. And as detailed in coverage from Martech Today, perhaps one of the more ironic discoveries was in how sales technology adoption “allows B2B buyers to turn the tables on B2B sellers.” While more than...

9 Questions SEO’s Should Ask In B2B Buyer Persona Development

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. DemandGen’s “2017 Content Preferences Survey Report” discovered that 46 percent of...

B2B Lead Generation Requires A Multi-Channel Digital Marketing Approach

I’m excited to announce the launch of our first report developed in coordination with Ascend2: The State of Lead Generation – Benchmarks for the Complex Sale. In this report, we were specifically looking to understand the perspective of B2B marketers who are focused on a...

20+ Benchmarks for Measuring B2B SEO Performance

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “2017 State of B2B Digital Marketing” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for...

14 Visualizations Mapping The B2B Buyer Journey

When we begin a conversation with a new client, we discuss how their own prospects typically find them and turn into qualified leads and customers. Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program. The…

8 Essential Resources for Competitive Analysis in B2B Online Marketing

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics...

4 Actionable Insights from Google Search Console Search Analytics Reports

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “2016 State of Pipeline Marketing” report from Bizible, Heinz Marketing, Radius, ReachForce, and Uberflip, SEO ranked 4th amongst tactics...

5 Types of SEO Audits for B2B Organizations

The term “SEO Audit” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. Of course,...

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

It is that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs...

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. But what about…

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing has been writing about the value of content marketing for years. It is always reassuring to read when other colleagues in the broader industry share a similar perspective. In CMI/MarketingProf’s latest B2B Content Marketing Report, 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics....

5 Ways To Make Social Media A Part of Everyday Marketing Strategy

Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies. B2B marketers are increasingly turning to social...

How To Project SEO Content Marketing Goals & Performance

August 2, 2016: Earlier this year I presented a case study on how we grew our digital presence by more than 200%, in terms of total site traffic, over a two year timeframe. Organic search specifically grew more than 500% period over period, with...

How To Measure A B2B Social Media Program

June 2, 2016: A few weeks ago, we covered the “2016 State of B2B Digital Marketing” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies...

Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations. Right now, many B2B marketers are loosely...

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