Derek Edmond
As a part of the team of Internet marketing professionals at KoMarketing Associates, Derek focuses on developing online marketing strategies - search engine optimization, search engine marketing, and social media - for clients, ranging from small start-ups to Fortune 500 companies. As Managing Partner of KoMarketing Associates, Derek leads strategy, direction, and growth of the organization.
Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general.…
One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective…
This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team…
We’re fortunate enough to have built strong relationships with many of our clients. One of the benefits in building better relationships is the opportunity...
There is a misconception that B2B social media strategy is easy to develop and implement. While social media sites are simple to use –...
It is no secret that the adoption of account-based marketing (ABM) programs are becoming more of a priority for B2B marketers. As detailed earlier this...
As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. “The CMO Survey Highlights and Insights Report”, published in February...
A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration...
LinkedIn recently launched it’s second annual “State of Sales 2017” report. And as detailed in coverage from Martech Today, perhaps one of the more...
As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift...
I’m excited to announce the launch of our first report developed in coordination with Ascend2: The State of Lead Generation – Benchmarks for the...
SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “2017 State of B2B Digital Marketing” report from DemandWave,...
When we begin a conversation with a new client, we discuss how their own prospects typically find them and turn into qualified leads and customers. Our understanding...
Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly...
SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the...
The term “SEO Audit” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas...
It is that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will...
Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Her post details how keyword research and...
KoMarketing has been writing about the value of content marketing for years. It is always reassuring to read when other colleagues in the broader industry share a similar...
Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social...