Derek Edmond
A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers
Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. And while the foundation of a solid SEO strategy starts with good content, link buil...
How Content Marketers Prepare To Write for a B2B SEO Program
One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. While increasing search engine traffic is an exciting premise, B2B marketers kno...
6 Free Cross-Training Ideas for B2B Digital Marketers
This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and th...
Are You Making These B2B SEO Management Mistakes?
We’re fortunate enough to have built strong relationships with many of our clients. One of the benefits in building better relationships is the opportunity to receive more candid feedback when program strategies and tactics don’t go as expected. This type of feedback was recently received...
6 Underrated Elements of Successful B2B Social Media Strategies
There is a misconception that B2B social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less –...
A Closer Look: B2B Account-Based Marketing Tactics & Objectives
It is no secret that the adoption of account-based marketing (ABM) programs are becoming more of a priority for B2B marketers. As detailed earlier this year, #FlipMyFunnel discovered that over the past 12 months, the percentage of B2B marketers who say they use ABM has...
7 Essential Steps In Developing A B2B Social Media Strategy
As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. “The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent of their marketing budget on social media, they expect...
Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?
A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. The site performed well for...
Essential LinkedIn Guides and Resources for B2B Marketers
LinkedIn recently launched it’s second annual “State of Sales 2017” report. And as detailed in coverage from Martech Today, perhaps one of the more ironic discoveries was in how sales technology adoption “allows B2B buyers to turn the tables on B2B sellers.” While more than...
9 Questions SEO’s Should Ask In B2B Buyer Persona Development
As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. DemandGen’s “2017 Content Preferences Survey Report” discovered that 46 percent of...
B2B Lead Generation Requires A Multi-Channel Digital Marketing Approach
I’m excited to announce the launch of our first report developed in coordination with Ascend2: The State of Lead Generation – Benchmarks for the Complex Sale. In this report, we were specifically looking to understand the perspective of B2B marketers who are focused on a...
20+ Benchmarks for Measuring B2B SEO Performance
SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “2017 State of B2B Digital Marketing” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for...
14 Visualizations Mapping The B2B Buyer Journey
When we begin a conversation with a new client, we discuss how their own prospects typically find them and turn into qualified leads and customers. Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program. The…
8 Essential Resources for Competitive Analysis in B2B Online Marketing
Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics...
4 Actionable Insights from Google Search Console Search Analytics Reports
SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “2016 State of Pipeline Marketing” report from Bizible, Heinz Marketing, Radius, ReachForce, and Uberflip, SEO ranked 4th amongst tactics...
5 Types of SEO Audits for B2B Organizations
The term “SEO Audit” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. Of course,...
30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
It is that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs...
5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. But what about…
The Secret Ingredient to Effective B2B Content Marketing Performance
KoMarketing has been writing about the value of content marketing for years. It is always reassuring to read when other colleagues in the broader industry share a similar perspective. In CMI/MarketingProf’s latest B2B Content Marketing Report, 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics....
5 Ways To Make Social Media A Part of Everyday Marketing Strategy
Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies. B2B marketers are increasingly turning to social...