Derek Edmond
Perspective on the B2B Demand Generation Benchmark Survey Report
Last October, KoMarketing Associates announced the launch of research consultancy Software Advice's B2B Demand Generation Benchmark Survey. Software Advice's Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. In a poll of 155 primarily C-level marketing experts, social...
How Link Building Management Will Change in 2013 & Beyond
We are experiencing a significant shift in the SEO landscape which started early last year and will continue to evolve. As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO's reliant on short-sighted link building strategies...
Google Encrypted Search: Measuring the Impact One Year Later
Last week, KoMarketing Associates covered a study released by Optify, which revealed that organic search terms returning "not provided" keyword results have risen to 39 percent; this change represents a 171 percent growth since last year. The study covered traffic associated with 424 B2B...
Question B2B SEO Tactics That Don’t Involve Strategic Marketing
A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger's proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client's website initiatives. However, we turned the guest...
9 Key Points & Action Items from BtoB Magazine’s Social Media Report
As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The emergence of a converged...
The Death of SEO? The Evolution of Search Engine Marketing
The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. The sensationalism created by this title is repeated with almost every major Google update in the past...
7 Critical Tools of the Trade for B2B SEO Competitive Analysis
Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Factors...
5 Reasons Responsive Web Design May Not Be an Answer for B2B SEO Strategy
Responsive Web Design (RWD) indicates that a website is crafted to adapt to the layout of the viewing environment. As a result, users across a broad range of devices and browsers (mobile and desktop) will have access to a single source of content, ideally...
About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
Earlier this week, Seth Godin wrote a catchy blog post about how to make money online. While there were several worthy points to remember, one that struck out to me was, "Hang out with people who aren't looking for shortcuts. Learn from them.". SEO is...
Defining Link Metrics that Impact SEO Link Building Development
As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Last week our SEO team met with an organization's marketing communications team. The goal being defining opportunities for outreach...
8 More Compelling Infographics About Content Marketing
Content marketing is argued to be the "heartbeat" of many companies' marketing efforts, without original intriguing content it is difficult for successful efforts to be delivered by a brand. There are many content marketing related infographics available to aid the understanding of its importance...
9 Key Points About Google+ Pages for Business for the B2B Marketer
Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine...
4 Key B2B Mobile Marketing Takeaways from #SESNY
How important is mobile marketing to your B2B strategy? According to MarketingSherpa's 2012 B2B Marketing Benchmark report, mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Even still, we are seeing significantly increased mobile device usage...
How to Display Author Information in Organic Search Results
Google's Authorship program allows publishers to connect their authored content with a corresponding Google profile. From a search engine results perspective, an image of the author will appear alongside applicable web information. The end goal would be additional visibility to the author, both through...
Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers
At the end of March, Facebook will be launching their new design for fan pages. This launch includes both visual and functional changes to the page, which B2B marketers need to become familiar with in the near future. Over the course of the next few...
44+ Significant Mobile Marketing Statistics for the B2B Internet Marketer
Should B2B marketers be focused on a mobile marketing initiative? We don't get that question as much as we should. I suspect part of that reason is the ever growing list of marketing responsibilities are clients have on their plate, satisfying short and long-term...
Social Login: The Next Step in B2B Landing Page Optimization?
Lead generation is the most critical aspect of the B2B marketing initiative. We are constantly exploring ways to improve conversion rates for client landing pages through form field changes, layout and design enhancements, and offer/asset development. Example of the Gigaom Pro social login screen As…
How to Verify Your Google+ Page for Business
There are two key obstacles that may prevent B2B marketers from moving forward with a Google+ Page for Business. Towards the end of last year, Google removed one of those obstacles, the ability to add multiple administrators to the company's Google+ Page(s) for Business. The...
Why a Mobile Marketing Strategy Needs to be on the B2B Marketer’s Mind
In my most recent Search Engine Land column, I wrote about important search engine marketing resolutions for 2012. While the majority of these resolutions might seem commonplace to many of our current clients (sorry for the constant repetition), the last resolution is something the...