Derek Edmond

B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. New research from eMarketer shows that it’s up 22.6% this year. ...

How to Get Started With Account-Based Marketing in 8 Steps

Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. Some of the statistics that have attracted marketers to ABM include:...

4 Actionable Insights from Google Search Console Search Performance Reports

SEO remains a critical channel for B2B marketers as they focus on digital marketing goals and objectives. As indicated in the recent report coverage of Ascend2’s “2020 Digital Marketing Plans Survey”, search engine optimization (SEO) is still consider...

B2B Visual Content Marketing: 10 Examples For Your Own Campaigns

What are the best content formats to use for online communications? As B2B content marketers constantly review and optimize their work, this question becomes ever more pressing as engagement rates drop and marketing budgets have to be justified. Fortu...

How to Adapt B2B Digital Marketing to the Buyer Journey in 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at i...

How To Demonstrate B2B Digital Marketing Impact When Performance is Down

Times are difficult for digital marketing teams right now. For many, the review of this past month or first quarter’s website performance reports won’t help the situations either. Depending on the industry or organizations’ target markets, it won’t be...

How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. As we outlined a few years back, build...

How To Generate More MQLs from a B2B SEO Program

Generating marketing qualified leads (MQLs) from a search engine optimization program remains a top challenge for B2B marketers. As illustrated in a report earlier this year from Ascend2, the ability to increase the number of leads generated or convert...

How B2B Buyer Personas Influence Online Marketing Campaigns

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the ove...

SEO Best Practices for Internal Linking in B2B Websites

At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics. Because content marketing is a typical area we implement SEO tactics, working alongside our ...

7 SEO Performance Metrics That Matter to the C-Suite

It is no secret how significant SEO can be to a digital marketing program. According to a recent report from The Manifest, 36 percent of those surveyed planned on investing more in SEO next year. Perhaps more importantly, increased investments in soci...

Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that ...

How to Map SEO Keyword Research to the B2B Buyer Journey

Understanding the B2B buyer’s journey, from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, sinc...

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need...

Is Long-Form Content the Only Way to Achieve B2B Content Marketing Success?

Long-form content is essentially the technique of developing articles and blog posts in excess of 1,000 words. This type of content marketing initiative can be important for SEO because long-form content typically generates a higher number of page vie...

How to Leverage Twitter Lists for B2B Digital Marketing

Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. When viewing a Twitter lists’ unique timeline, users only see the updates associated with profiles in that list. In past blog posts we have referenced using ...

How to Prove ROI for a B2B Social Media Strategy

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of bran...

How B2B Marketers Can Leverage Google’s Search Performance Reports

At the beginning of the year, Google announced the beta release of a new Search Console experience. For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Per...

A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. And while the foundation of a solid SEO strategy starts with good content, link buil...

How Content Marketers Prepare To Write for a B2B SEO Program

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. While increasing search engine traffic is an exciting premise, B2B marketers kno...

New Posts