Derek Edmond

Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that ...

How to Map SEO Keyword Research to the B2B Buyer Journey

Understanding the B2B buyer’s journey, from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, sinc...

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need...

Is Long-Form Content the Only Way to Achieve B2B Content Marketing Success?

Long-form content is essentially the technique of developing articles and blog posts in excess of 1,000 words. This type of content marketing initiative can be important for SEO because long-form content typically generates a higher number of page vie...

How to Leverage Twitter Lists for B2B Digital Marketing

Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. When viewing a Twitter lists’ unique timeline, users only see the updates associated with profiles in that list. In past blog posts we have referenced using ...

How to Prove ROI for a B2B Social Media Strategy

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of bran...

How B2B Marketers Can Leverage Google’s Search Performance Reports

At the beginning of the year, Google announced the beta release of a new Search Console experience. For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Per...

A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. And while the foundation of a solid SEO strategy starts with good content, link buil...

How Content Marketers Prepare To Write for a B2B SEO Program

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. While increasing search engine traffic is an exciting premise, B2B marketers kno...

6 Free Cross-Training Ideas for B2B Digital Marketers

This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and th...

Are You Making These B2B SEO Management Mistakes?

We’re fortunate enough to have built strong relationships with many of our clients. One of the benefits in building better relationships is the opportunity...

6 Underrated Elements of Successful B2B Social Media Strategies

There is a misconception that B2B social media strategy is easy to develop and implement. While social media sites are simple to use –...

A Closer Look: B2B Account-Based Marketing Tactics & Objectives

It is no secret that the adoption of account-based marketing (ABM) programs are becoming more of a priority for B2B marketers. As detailed earlier this...

7 Essential Steps In Developing A B2B Social Media Strategy

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. “The CMO Survey Highlights and Insights Report”, published in February...

Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration...

Essential LinkedIn Guides and Resources for B2B Marketers

LinkedIn recently launched it’s second annual “State of Sales 2017” report. And as detailed in coverage from Martech Today, perhaps one of the more...

9 Questions SEO’s Should Ask In B2B Buyer Persona Development

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift...

B2B Lead Generation Requires A Multi-Channel Digital Marketing Approach

I’m excited to announce the launch of our first report developed in coordination with Ascend2: The State of Lead Generation – Benchmarks for the...

20+ Benchmarks for Measuring B2B SEO Performance

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “2017 State of B2B Digital Marketing” report from DemandWave,...

14 Visualizations Mapping The B2B Buyer Journey

When we begin a conversation with a new client, we discuss how their own prospects typically find them and turn into qualified leads and customers. Our understanding...

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