Denis Zenkin
Denis Zenkin
Denis Zenkin has 15+ years' experience in high-tech marketing. He currently leads global marketing at Bitrix, Inc. – a multi-national developer of Enterprise 2. and website management solutions with a special focus on SMB. Denis is a frequent speaker at industry-specific events covering social-enabled intranet technologies, and regularly publishes articles on E2. adoption practices.
Social Collaboration In The Cloud: Paranoia Battles Thrift
Everyone who carefully monitors the mass media landscape in regard to cloud computing may observe a certain contradiction among industry analysts and opinion leaders....
Vendor Lock: Business Continuity Threat or Customers Scaremongering?
The debate over what's the better choice, proprietary software or open source has been raging on forever. But when it comes to web content...
Social Media vs Intranet: Friend of Foe?
Recently I came across a very interesting article by Gary Flood at Computer Business Review magazine. Although one could get lost in the dozens...
Intranet Benefits for Human Resource Management
Socially-enabled intranets deliver obvious advantages to a wide range of verticals within an organization. The latest Intranet 2.0 Global Survey from Prescient Digital Media...
Social Media Kills Search Engine Relevance
A recent post from Forresters senior analyst Augie Ray made me think there is something wrong going on in the social media field that...
Common Perceptions about Intranets
I spent last week on a business trip to several European countries meeting partners, customers and the press, all of which gave me an...
Advantages of merging the internet, intranet and extranet WCM layers
Recently I came across a very interesting discussion in the Intranet Professionals group on LinkedIn where Margaret Pinchen, intranet manager at AB SKF, investigated...
Intranet as a Driver for Business Process Automation in SMB
Modern intranet solutions have grown far beyond being just simple collaboration and communication tools. However, the sector itself is still too young to have...
Crossing the Cloud: a Way to Survive In the Evolving Enterprise 2.0 Market
Back in the end of 1990s, I witnessed an extremely interesting metamorphosis in the anti-virus market. The way the things happened would have been...
Enterprise 2.0: securing the un-securable
Social tools in the enterprise environment can basically be divided into two categories: internal and external. Socially-enabled intranets bring organizations a plethora of advantages for...
Intranet vs Enterprise 2.0 vs Social Software: an obvious case of terminological controversy
Barb Mosher from CMSwire announced the results of their latest poll regarding the usage of collaboration tools in intranets. Frankly speaking, I wasnt impressed about...
What’s common between Enterprise 2.0 and beer?
Creative communities With properly managed E2.0 technology in place, businesses can harness the power of creative communities and identify team leaders, best ideas and leverage...
Enterprise 2.0 Technology Patenting
Recently I came across an extremely interesting article in InformationWeek called Mad Rush For Enterprise 2.0 Patents by Alexander Wolfe with an in-depth overview...
Is Intranet Security a Myth?
Definitely not. But its press coverage may make one think so. Recently I was asked to produce an article about intranet security for an authoritative...
Is Intranet Security a Myth?
Definitely not. But its press coverage may make one think so. Recently I was asked to produce an article about intranet security for an authoritative...
Nobody Expects the Spanish Inquisition: Will Enterprise 2.0 and Gen Y change the enterprise workplace?
In his recent column in The Harvard Business Review, Enterprise 2.0 guru Andrew McAfee raised a vital issue about Generation Y and their opportunity...