What’s common between Enterprise 2.0 and beer?


Share on LinkedIn

Creative communities
With properly managed E2.0 technology in place, businesses can harness the power of creative communities and identify team leaders, best ideas and leverage the advantage of collective intelligence able to cope with even the most comprehensive market challenges. Beer transforms alienated, de-motivated and fatigued employees into a highly-motivated, cohesive and relaxed community able to generate ground-breaking ideas all night long.

Information discovery
E2.0 provides better capabilities for information search that can be reinforced by people properly tagging and rating data, thus delivering better discovery outcomes. Beer allows for direct information discovery in friends’ and colleagues’ brains, smoothing their minds for more relevant search results.

Simplicity of Use
E2.0 takes its cues from the natural interactive environment which has been developed in social networks on the Internet. Users require minimal acclimation if they are avid internet surfers. Beer is an acquired taste for some, but has historically proven to be extraordinarily democratic in application.

Freedom to choose
There are dozens of E2.0 solutions available on the market giving businesses freedom to choose deployment options, functionality and of course pricing. You can find dozens of brews in a single pub that will keep you busy for the rest of the weekend. Eventually, you’d better stick to one E2.0 solution and one brew to safeguard against unwanted eventualities.

Collaboration and communication
E2.0 incorporates a number of useful tools for effective collaboration and communication among employees as well as with external parties. Beer doesn’t come with any extra tools. However, the same results are achieved by amplifying the natural collaboration and communication capabilities inherent to all human beings. And, yeah, breaking the ice with external parties is more effective with both beer and E2.0.

Corporate broadcasting and team building
E2.0 brings businesses a number of advantages for broadcasting corporate values, supporting internal culture, familiarizing the personnel with adopted rules and procedures, history and market positioning. Beer has the same capabilities with a minor slant towards gossiping.

Employee adaptation
Newcomers take advantage of fast and painless adaptation using E2.0 integrated e-learning features, employee directory and social networking for launch into the job and teaming up with colleagues. Beer goes far beyond: it allows newcomers to get a real understanding of the organization’s culture, personal relations, drink preferences and what happened after Harry met Sally.

Adoption strategy
Too many E2.0 features will spoil the successful adoption of even the best-of-breed solution. Too much beer can spoil the whole weekend. Overabundance of both causes headache!

Return on investments
You can hardly calculate the ROI of an E2.0 solution. Neither that of beer. And beer will definitely not help you calculate the ROI of E2.0. And vice versa.

Can beer replace E2.0? Indeed no. If you have had too much E2.0, you go and have a beer. If you have had too much beer you obviously can’t go get some E2.0.

Inspired parties are kindly requested to contribute to this list of E2.0/beer common features 🙂

Coming next: “Why is beer is better than E2.0?”


Denis Zenkin
Denis Zenkin has 15+ years' experience in high-tech marketing. He currently leads global marketing at Bitrix, Inc. – a multi-national developer of Enterprise 2. and website management solutions with a special focus on SMB. Denis is a frequent speaker at industry-specific events covering social-enabled intranet technologies, and regularly publishes articles on E2. adoption practices.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here