David Krajicek
David Krajicek
David Krajicek is Managing Director, GfK Technology. David has over 18 years of research and consulting experience with a focus on issues of branding and marketing communications. His areas of expertise include brand health measurement and management, positioning optimization and marketing communications effectiveness. David leads a team of specialists focusing on a wide array of issues in a variety of industries including telecommunications, financial services, technology, entertainment, hospitality, travel and packaged goods.
When Market Researchers Became Insight Hunters: Making Big Data Actionable for Marketers
There is a lot of talk these days about meeting the demands of big data; but what promises to significantly change, if not ultimately...
3 Keys To Successful In The Moment Marketing
On August 8, 2011, GfK Custom Research North America Co-President David Krajicek and Jason Redlus, founder and managing member of Argyle Executive Forum, discussed...