Daria Leshchenko

Turning pains into gains: how to properly process customer feedback?

A business that asks for customers’ feedback is a business that cares. Cares about its reputation, the quality of its service, and the quality of its customer support. When it comes to user feedback, a customer communication team should build a structure and develop...

Supporting love: 5 times when customer service was involved in love stories

With St. Valentine’s Day around the corner, retailers expect a spike of customer activity and extra pressure on customer service. But the more customer-centric services are, the more they get engaged into people’s relationships throughout the year, not just on February 14th. We wanted...

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