Danny Brown
Danny Brown
Danny Brown is partner at Bonsai Interactive Marketing, a full service agency offering integrated, social media and mobile marketing solutions. He is also founder of the 12for12k Challenge, a social media-led charity initiative connecting globally and helping locally.
We Need Better Insights, Not More Data
A little while back, I wrote about the difference between analytics and insights. My key point was while we may have awesome data at...
Identifying the ROI of a Social Media Community
One of the things many social media purists will tell us is that we can't "monetize" social media communities. A social media community is...
Why Storify Misses the Point on Protecting Privacy
When is a private thought not a private thought? When online curation tool Storify decides to bypass privacy wishes and share that thought publicly. Over...
Being Smarter with the Long Tail of Social Monitoring and Influence
When social media first began gaining popularity with brands, the first thing they wanted to know was, "What are people saying about us?" It's understandable...
5 Influence Platforms to Watch in 2013
As we enter a new year, I traditionally start by highlighting people and news to keep an eye on in the year to come. This...
Instagram, Social Media and the Opt-Out Economy
If you follow any kind of tech or social media news, you'll know about the announcement from mobile photo app Instagram and its new...
TrendSpottr and the Potential for Predictive Influence
I recently had the good fortune to sit down and chat with Mark Zohar, founder of Toronto-based viral search and predictive analytics service TrendSpottr....
Analytics Are Not the Same as Insights
Take a look around the web – especially on social networks – and you'll see a lot of people and brands complaining about their...
The Two Faces of Social Media Buzz
One of the biggest benefits of social media is the way the medium can help you get in front of people you'd never normally...
Marketing Is So Much More Than Just a Sales Tool
Over at Mashable, Todd Wasserman wrote a piece about most social media marketing being a waste of time. Todd's premise is simple: …a lot of...
Social Influence and The Marketer’s Dilemma
Just 20 short years ago, marketing was pretty easy. You got your budget, you allocated it to the media buy (TV, print, radio, direct),...
Why You Need a Responsive Blog Design Instead of a Mobile-Friendly One
When you read a blog, what's your preferred method – desktop browser or mobile (say, smartphone or tablet)? According to the analytics for this blog,...
The Mysterious Case of Oracle Social and Facebook Likes
Oracle is a well-respected brand when it comes to solutions for I.T as well as social media and business intelligence for enterprise users. They...
Why HR Needs to Address Social Media (Infographic)
While social media is perfect for customer service and marketing, there's a growing need for a company's Human Resource (HR) team to be involved...
Blogging as Part of Your Marketing Strategy
Last week, the good folks over at Social Media Breakfast Waterloo were kind enough to invite me over to speak to their members. The topic...
A Lack of Real Vision is Stalling the PR Industry
First, a caveat – I don't know the folks whose quotes I'm about to use as examples of why the PR industry is struggling....
The Art of Great Service and When We Stopped Listening
Years ago, I led a customer service team for a well-known telecommunications company in the UK. Despite its size, one thing that was always drummed...
Social Influence and the Shift of the Carnegie Principle
When Dale Carnegie wrote the book on influence more than 75 years ago, he probably didn't realize the impact he was about to make...
The Changing Face of Multicultural Marketing
If you're in the business of marketing to different cultures – and, in a way, aren't we all? – when was the last time...
Is Your Market Strategy Wile E. Coyote or The Roadrunner?
When I was growing up, one of my all-time favourite cartoons was the one with Wile E. Coyote and Road Runner. For anyone not familiar,...