Danny Brown
Danny Brown
Danny Brown is partner at Bonsai Interactive Marketing, a full service agency offering integrated, social media and mobile marketing solutions. He is also founder of the 12for12k Challenge, a social media-led charity initiative connecting globally and helping locally.
Why Diminishing the Benefits of Slacktivism Isn’t A Great Idea
Over on Facebook, my friend Gini Dietrich posted a question about trying to locate an image, used by a non-profit organization in a new...
Empathy is a Social Currency
In their excellent book Humanize, authors Maddie Grant and Jamie Notter share their insights into why a truly successful business needs to take the...
The Sunday Share – Content Marketing Art of War
As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can...
Global Survey Shows Influence Marketing Seen as Lead Generation Tool, Not a Branding Exercise
Mention "influence marketing" today and it's a good bet that the majority of people will think of social scoring platforms like Klout, Kred and...
The Sunday Share – Creating Super Sticky Content
As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information...
Social Media Doesn’t Create a Crisis – Companies Do
Outrage is outrage, regardless of where it starts. - Ann Marie van den Hurk APR. If you type the term "social media crisis" into Google,...
The Sunday Share – The Principles of Customer WOW
As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can...
Using the Google Analytics Trackbacks Feature to Create a Content Strategy
This morning, I noticed Google Analytics had added a Trackbacks section to their Social Analytics data. This, to me, is very big news. While bloggers...
The Grading of the Social Web and Its Impact on Influence
Last month, Twitter published an article on their developer blog, about new metadata being added to the Twitter API. There were two additions –...
Customer Service is Not the Same as Being Customer-Centric
For the last three months, I've been trying to resolve a payment issue with Reliance Home Comfort, a water heater service provider in Canada. When...
Is Microsoft the Dark Horse in the Social Graph Race?
Mention "social graph" to social web users, and the two most likely names that you'll get in return are Google and Facebook. Popularized by Facebook...
Social Media Doesn’t Have to Be This Way
Six years ago, I began a love affair with the potential that social media could offer. While I'd been online for much longer, meandering from...
The Fallacy of Transparency in Social Media
Spend any amount of time around social media conversations, and one word usually pops up more than any other – transparency. People talk about social...
The Sunday Share – Misconceptions About Working from Home
As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information...
On Fostering the Long Tail Effect of True Brand Loyalty
One of the things I've always been a huge proponent of is fostering true brand loyalty for the long tail – strategic and continuous...
You Can’t Just Be a Social Business – You Need To BE a Social Business
If you compare the services springing up around social media compared to any other technological advance in the last 20 years or so, you...
Why Heineken Understands the Importance of Employee Culture
When you look at a lot of the talk on the social web around brands, much of it centers on a few core mindsets: Be...
So You’re the Top 1% on Generic Social Network X. Great – Now What?
You might be aware of a certain email that's doing the rounds at the minute from LinkedIn that's generating some online buzz. In the email,...
1,000 Blog Posts Later – An Introspective
Today's post marks a bit of a milestone for me, as this post is the 1,000th one since I started this blog back in...
The Party’s Over for Professional Reviews Leading the Purchase Cycle
Just over 20 years ago, when I first got into marketing, professional reviews were the lead driver of foot traffic to storefronts. Magazines like Consumer...