The Sunday Share – Content Marketing Art of War

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video and content marketing

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals. These include standard presentations, videos, multimedia and more.

Which brings us to this week’s Sunday Share.

Every week, I’ll be sharing a presentation that catches my eye and where I feel you might be interested in the information inside. These will range from business to content to social media to marketing and more.

This week, an excellent re-imagining of the Art of War, from John Lane of content marketing agency Centerline Digital.

As content continues to be one of the key factors for success in any marketer’s toolset, this presentation adapts the teachings of Sun Tzu and shares several excellent case studies on how brands are adapting to the new content-driven marketplace.

Enjoy.

Enjoy.

Republished with author's permission from original post.

Danny Brown
Danny Brown is partner at Bonsai Interactive Marketing, a full service agency offering integrated, social media and mobile marketing solutions. He is also founder of the 12for12k Challenge, a social media-led charity initiative connecting globally and helping locally.

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