Why HR Needs to Address Social Media (Infographic)


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While social media is perfect for customer service and marketing, there’s a growing need for a company’s Human Resource (HR) team to be involved too.

I’ve written on ways HR can use social media in job searches, but that’s just one way. Increasingly, HR needs to be far more active in social media – from compliance to employee satisfaction at their jobs, and much more.

A new infographic from Compliance and Safety offers a multitude of reasons why HR needs to be more involved, along with examples of why it’s a good idea over a bad one.

Some of the statistics from the infographic include:

  • 91% of recruiters use social networks.
  • Almost half of U.S. companies block their employees from accessing social networks.
  • While Goldman Sachs invested in Facebook, it bans its employees from accessing the site.

There are some interesting takeaways from the infographic, but the key message (and one that all brands should be seriously thinking about) is workplaces actually become more effective and innovative if social media access is encouraged.

Don’t let your brand be one of the archaic ones.


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