Why HR Needs to Address Social Media (Infographic)


Share on LinkedIn

While social media is perfect for customer service and marketing, there’s a growing need for a company’s Human Resource (HR) team to be involved too.

I’ve written on ways HR can use social media in job searches, but that’s just one way. Increasingly, HR needs to be far more active in social media – from compliance to employee satisfaction at their jobs, and much more.

A new infographic from Compliance and Safety offers a multitude of reasons why HR needs to be more involved, along with examples of why it’s a good idea over a bad one.

Some of the statistics from the infographic include:

  • 91% of recruiters use social networks.
  • Almost half of U.S. companies block their employees from accessing social networks.
  • While Goldman Sachs invested in Facebook, it bans its employees from accessing the site.

There are some interesting takeaways from the infographic, but the key message (and one that all brands should be seriously thinking about) is workplaces actually become more effective and innovative if social media access is encouraged.

Don’t let your brand be one of the archaic ones.

Republished with author's permission from original post.

Danny Brown
Danny Brown is partner at Bonsai Interactive Marketing, a full service agency offering integrated, social media and mobile marketing solutions. He is also founder of the 12for12k Challenge, a social media-led charity initiative connecting globally and helping locally.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here