Danny Brown
Danny Brown
Danny Brown is partner at Bonsai Interactive Marketing, a full service agency offering integrated, social media and mobile marketing solutions. He is also founder of the 12for12k Challenge, a social media-led charity initiative connecting globally and helping locally.
Sunday Brunch – Social Media Policy
So here it is – the inaugural episode of Sunday Brunch, where we talk about your questions about social media, marketing, business tips, entrepreneurship...
Making a LIST For Your Customers
When we're working with new clients at Bonsai, one of the first things we ask is how their customer service stands up. It's crucial...
Kenneth Cole Is Just The Latest in a Long Line of Bad PR Decisions
There's an old saying that any publicity is good publicity – but is it? Kenneth Cole might be questioning it, after the tweet in the...
Why You Should Love Your Competition
Why do you want to kill your competition (this is a generic you)? Why do you want to put on your size 42 boots, kick...
Building a Culture of Success
No matter what business you're in, your success can very often boil down to one thing – your people culture. You may have the greatest...
Sorry, Social Media, But Marketing Is Still Cool
As social media continues its assault onto the mainstream audience, one of the side-effects has been the emergence of the view that marketing isn't...
Why Affiliate Vendors Need to Start Taking the Rap
There's a lot of news about disclosure online at the minute. I've written about it a ton of times (and spoke about it over at...
Is Social Media Crowdsourcing Making Us Lazy?
You've become lazy. You're no longer smart. You're a shadow of the clever person you really could be. Don't feel bad – I am...
What I’d Like to See From Location Based Marketing Services
Location based (or geo-located) marketing is getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service,...
Is Your Marketing Message Being Diluted by Automated Advertising?
This morning, I received the latest post from a popular blogger via the blog's email subscription service, which runs on Feedburner. The post talks about...
The Philosophy of Social Media
Ancient philosophers believed life could be broken down into six different directions: Above, or Heaven – this reflects your dreams and hopes. Below, or Earth…
Why a Blog Disclaimer Is Just as Important as a Disclosure Message
Last week, I spoke with Joe Hackman about blogger ethics and transparency (you can listen to the podcast here), and one of the things...
The Psychology of Being Memorable
Consumers love simplicity. We don't want to be confused with multiple messages and options. We just want to buy the product or service that we...
Tell Us Your Social Media Success Story
Over at Bonsai Interactive Marketing, we're currently putting together our next ebook to join the likes of From Stats to Strats and others. And...
Because You Need To
A lot of questions often get the same answer. Why do I need to be on social media? Because you need to. Why do I…
How Social Media is Teaching Us to Give Again
Back in the 80?s, there was the yuppie movement. Short for "young upwardly mobile professional", the term represented everything that was bad about greed...
Why Your Social Media Strategy Sucks
Social media is crap. Social media is a waste of money and time. Social media can't be measured so we're just wasting energy. Social...
The Influence of Trust
What is trust, exactly? Is it the same for everyone, or can it be different? Can trust in a celebrity, for example, be as strong...
The Question of Longevity
If you take a look at a list of the oldest companies in the world, you'll see the glaringly obvious fact that the majority...
Are You Making Yourself Attractive Enough?
What's your take on corporate talk? You know, the words that never seem to go out of fashion when you read a news release,...