Dave Brock
Dave has spent his career developing high performance organizations. He worked in sales, marketing, and executive management capacities with IBM, Tektronix and Keithley Instruments. His consulting clients include companies in the semiconductor, aerospace, electronics, consumer products, computer, telecommunications, retailing, internet, software, professional and financial services industries.
By now, you know my obsession with strong Selling Processes. It’s important, but misunderstood aspect of sales effectiveness. One of the things I’ve discovered...
Tom Peters and Robert Waterman introduced the world to the acronym, MBWA–management by walking around, in their 1982 book, In Search Of Excellence. Apparently,...
I’ll continue to expand my discussion of The Not So New Principles Of Sales, addressing the third principle, Selling Is About Change. “Selling is about...
Annually, billions are invested in sales skills training. On top of that, millions are spent on books on sales techniques, thousands of articles are written. People are...
I have to confess to a shameless manipulation of you, the reader. Many of you are reading this post, attracted by the headline and...
As consumers, everyday we see apps, great on-line stores and other technology enabled experiences that make our buying experiences easier and often more pleasant. ...
As you know, I’m constantly doing deal reviews with sales people. Each review is similar. The sales person has spent a lot of time...
Everyone I encounter is very busy. Virtually everyone I meet works long hours. Their schedules are filled with meetings, calls, all sorts of things. Many people...
Recently, a number of people have asked me my thoughts on closing skills. I think they are asking me about the 8-12-15… techniques to...
Insight has become the buzzword for engaging today’s buyers. We are supposed to teach our customers–helping them identify new opportunities, areas to improve, problems they...
I wrote, How Can We Deliver Insights Without Critical Thinking Skills? Along with Mike Kunkle’s 22nd Century Selling Skills presentation, it’s stirred up some...
Both marketing and sales realize we need to change the conversation with customers–if we’re going to be relevant and invited to help solve their...
I wrote the Not So New Principles of Sales, where I identified the second not so new principle as: “Selling is about exchanges in value...
Every sales person loves a “bluebird.” Those are those orders that suddenly appear, we didn’t know about them, they weren’t in our pipeline, but...
I’m not sure anyone looks forward to the Sales Management Review (sometimes these are called QBR’s, but there are other reviews). It’s unfortunate, because there’s...
There are too many managers who “lead” from behind a desk. Here’s how to recognize one: They haven’t visited a customer in the past 30...
As sales people, we know relationships are important. I hear comments all the time, “Sales is a relationship business.” “Sales is a people business.” ...
Top performing executives, business development, and sales professionals have an incredible, almost innate ability to “connect the dots.” It’s really what sets them apart...
It seems virtually every discussion I get into about advances in sales, marketing, or business eventually gets to technology. I guess it’s sexy and cool to...
Too often, both we sales people and our customers confuse wants and needs. They are similar but very different. The outcomes we get from...
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