Christopher Ryan
Christopher Ryan
Christopher Ryan is CEO of Fusion Marketing Partners, a B2B marketing consulting firm and interim/fractional CMO. He blogs at Great B2B Marketing and you can follow him at Google+. Chris has 25 years of marketing, technology, and senior management experience. As a marketing executive and services provider, Chris has created and executed numerous programs that build market awareness, drive lead generation and increase revenue.
Create an Unstoppable B2B Sales Machine – Part 2
My last blog post covered the first four keys to creating an unstoppable sales machine: 1. Make sure there is complete alignment between the marketing...
Create an Unstoppable B2B Sales Machine – Part 1
My blog posts and articles mostly deal with marketing issues. But we don't conduct marketing in a vacuum, and even if you stay strictly...
Criteria of a Powerful B2B Lead Generation Engine
My team and I are always preaching the doctrine the consistent and predictable lead generation "engine." The fact is this: Even the most creative...
Social Media Marketing: What Not to Do
I've written a lot about the subject of what you need to do to be successful in social media and pull marketing. The...
B2B Marketing: The Importance of Blocking and Tackling
I talk often about the importance of creating a "marketing machine". By marketing machine, I mean a systematized process for creating awareness, generating B2B...
BANT: Is it Still a Useful Tool for B2B lead Qualification?
I just read, and commented on, a thought-provoking article titled Lead Gen: A proposed replacement for BANT. Written by David Green, the premise of...
Fast Lead Response Keeps B2B Leads from Going Stale
Last month, I spoke about lead metrics and ROI at the B2B Leads Conference in New York. Several smart speakers brought up the issue...
10 Critical B2B Sales and Marketing Metrics – Part 2
In my last blog post, I talked about the first five of the 10 most critical B2B marketing metrics. Just to recap, they are: Cost...
10 Critical B2B Sales and Marketing Metrics
Let's face it. If you tried to measure every single aspect of marketing and sales performance, you could quickly succumb to "analysis paralysis."...
B2B Retargeting – Benefits and Pitfalls
In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. The gist of that...
Lead Retargeting – How to Revitalize Your B2B Contact List
I write a lot about how to generate B2B leads. Usually, the context is to target new prospects, individuals or companies who have...
B2B Marketers Benefit from Customer Reviews
Myron Berg, the FMP partner who heads our online marketing strategy, wrote a great article titled Driving More B2B Leads with Help from Customer...
In B2B Marketing, it’s Usually Better to Act than Wait
I wrote an article last year titled How to Recognize and Avoid the Seven Deadly Sins of B2B Marketing. Sin number six is...
Five Ways You Can Get Big Value from LinkedIn
I talk about social media quite a bit in my blog posts, articles and conference presentations. Social media is a key component of...
B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different
Last week, I attended a major technology conference on behalf of a B2B software client. My assignment was to gauge the marketplace, understand the...
In the B2B World, Market Awareness Trumps Sales Skills
Earlier in my career, I was VP of marketing for a mid-size software company in the content management space. There were a couple...
Database Marketing is Alive and Well
I've been practicing the B2B marketing thing since the late 1980s, when the term "database marketing" first started being mentioned. Endless articles and entire...
The Dangers of Magical Marketing Thinking
Today's post is about realism, which is the opposite of the magical thinking. Wikipedia defines magical thinking as "…thinking that one's thoughts by themselves...
10 Questions to Evaluate Your Marketing Effectiveness
Your Two Minute B2B Marketing Assessment All of you hard-driven and numbers-focused marketers understand the importance of the quantitative side of B2B marketing. If you...
Make it Easy for People to Buy
Every day it seems that another business I deal with violates the principle of making it easy for prospects to buy. Roadblocks are thrown...