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Richard Higginbotham

Richard Higginbotham

How to successfully target home shoppers

The retail industry is a complicated industry to track and measure – especially over the last couple of years when online shopping has boomed...

Online shopping booms as consumers use multiple touch points in search of better prices

Online shopping has soared despite tough economic conditions for UK consumers – indicating a complex shift happening in the home retail sector. The recently...

Data Wastage

Data may not be the most glamorous element of a marketing programme but it is a powerful underlying force that drives the success of...

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