Brooke Friendly

Do They Know If You Like Salt With Your Margarita?

Enter the Advocate Zone – Tips for Engaging Channel Partner Reps Here’s the thing about developing channel sales advocates—you’re doing it wrong. Okay maybe you’re doing some things right and your channel sales are going okay, but your program can certainly use a boost....

Ride the Sales Wave… with Onboarding

Optimizing Channel Partner Sales Begins with Onboarding The definitive outcome in a successful channel partnership is to engage and motivate their reps to push your product above the rest on a continuous basis. At first, they might be enthusiastic about the prospect of selling your...

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