Brian Carroll
Brian Carroll
Brian Carroll is the CEO and founder of markempa. He is the author of the bestseller, Lead Generation for the Complex Sale. As a researcher and leader in empathy-based marketing, Brian’s at the epicenter of the changing customer landscape. He also founded B2B Lead Roundtable LinkedIn Group with 20,017+ members. His B2B Lead Blog is read by thousands each week.
Traits of the Best Teleprospectors
Last month's webinars on leveraging the human touch to drive leads, presented for the B2B Lead Roundtable and Marketo, prompted a great question: "What...
Four Reasons Why Funnels Are a Marketer’s Best Friend
Funnels are like the central nervous system of the best sales organizations. Few marketing departments depend on funnels to run their business the way...
Bringing science to teleprospecting: The World’s Most Common and Complex B2B Lead Generation Test
This is the second part of a series which asks the question, "Is Teleprospecting Too Complex for Testing?" The first post outlined what could...
Is Teleprospecting Too Complex For Testing?
This is the first of a two posts that will examine whether teleprospecting is too complex for testing. I was compelled to develop this...
Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More
If you've been following the B2B Lead Blog for a while, you might recall this post, inspired by a spirited LinkedIn B2B Lead Roundtable...
No Budget and Less Time? Lead Nurturing in Five Simple Steps
Last Thursday, I spent a solid half hour explaining the intricacies of how we helped one organization execute a lead-nurturing campaign that generated $4.9...
The Last Blog: It All Begins with Trust
What if someone asked you what your last words would be? In essence, that's what Daniel Burstein, Director of Editorial Content for MECLABS, asked of...
Is Social Media Really Living Up to Expectations?
Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown, President &...
The Last Blog: It All Begins with Trust
What if someone asked you what your last words would be? In essence, that's what Daniel Burstein, Director of Editorial Content for MECLABS, asked of...
Is Social Media Really Living Up to Expectations?
Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown, President &...
The Last Blog: It All Begins with Trust
What if someone asked you what your last words would be? In essence, that's what Daniel Burstein, Director of Editorial Content for MECLABS, asked of...
Is Social Media Really Living Up to Expectations?
Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown, President &...
Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
If you're a follower of marketing and sales blogs beyond just this one, you've probably noticed all kinds of blogs and tweets sprouting up...
The More B2B Marketing Changes, the More It Stays the Same
I'm back from presenting at the Cisco Partner Velocity Conference in Barcelona; the experience was every bit as meaningful and memorable as I thought...
The New Marketing World: Conversations not Campaigns
In just a couple of days, I'll be in Barcelona speaking at the Cisco Partner Velocity Conference. To say I'm looking forward to this...
Closing the loop: Why don’t sales people update the CRM and what can be done about it?
Companies that adopt a closed-loop process connecting marketing and sales report a higher return on marketing investment (RMOI) than those that don’t. But RMOI just...
B2B Lead Generation Roundtable: A Heated Sales and Marketing Alignment Debate
When I asked members of the B2B Lead Generation Roundtable on LinkedIn how companies can improve alignment between sales and marketing, our discussion board...
B2B Marketing: Do you know how much your CEO really invests in demand generation?
If it's almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated...
Marketing Leader’s Perspective: No cogs allowed in social media and content marketing
Daniel Burstein: “Passion” and “heart.” Those aren’t words I often hear associated with “job,” at least not “marketing job.” How do you instill passion...
100 Tips for Trade Show Lead Generation
Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to...