Brian Carroll
Brian Carroll
Brian Carroll is the CEO and founder of markempa. He is the author of the bestseller, Lead Generation for the Complex Sale. As a researcher and leader in empathy-based marketing, Brian’s at the epicenter of the changing customer landscape. He also founded B2B Lead Roundtable LinkedIn Group with 20,017+ members. His B2B Lead Blog is read by thousands each week.
Mean people suck in marketing and what to do about it
Learn how empathy leads to bigger profits and a better life with author Michael Brenner, author of Mean People Suck.The post Mean people suck in…
We stopped trying to convince people and got triple the results
Learn how focusing on helping people rather than trying to generate marketing qualified leads created 303% percent more sales opportunities.The post We stopped trying to…
How to Get Sales and Marketing Operating as One Team
Learn how to get sales and marketing operating as one team rapidly in this interview with Heidi Melin, CMO of Workfront.The post How to Get…
4 ways practice human-centered marketing and get better results
Learn how to humanize your B2B marketing automation to get better results and also 4 ideas to be more human in your marketing approach todayThe…
How to Improve Marketing Qualified Lead Routing Results
Learn how to distribute and route marketing qualified leads to get better results rapidly includes 7 tips and a checklistThe post How to Improve Marketing…
How to get your marketing unstuck and connect with customers
Find out how to get your marketing unstuck so that you can connect with customers better starting with the words you use in messagesThe post…
The Most Important B2B Marketing Metrics for CEOs
Many CEOs struggle to see the ROI from marketing activities. In truth, it's not as obvious as numbers that Sales can provide, but that doesn't…
Lead Nurturing: 5 Useful Tactics to Get More Opportunities
Lead nurturing is one of those things that’s easy to talk about but hard to do. In this post, I’m going to share how to…
4-step lead generation analysis to optimize sales conversion
Your process of lead generation is no different from any other in your organization when it comes to optimizing to leverage the greatest possible ROI…
How the Halo Effect Drives Demand Generation and Leads
The “halo effect” – when your connections have a direct influence on how you are perceived – is a positive marketing situation when those connections…
Bring more innovation to your demand generation now
Do routinely look for ways to drive innovation with your demand generation approach? Or do you feel behind the curve? According to research by Circle…
Use Conversational Marketing & Sales? Dave Gerhardt on Why You Should and New Book
Meetings, phone calls, and email are important B2B channels but how can you have immediate conversations and drive a more human buying experience? Conversational Marketing…
How to improve your account based marketing results
B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by…
Building B2B relationships with trust and empathy
We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected…
Transform Your Customer Journey and Accelerate Growth
Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is…
Why putting people first in ABM matters
People buy from people, not companies. At its core, ABM is about relationships between people. I was reminded of this while talking with a VP of…
4 Steps to do lead nurturing that helps more customers buy
Find out about lead nurturing. Learn the 4 steps of walking through the buying journey with your customer to help them progress. The post 4…
How sales hustle and automation hurt customer experience
Sales reps are hustling and using automated tools to move faster. But it can hurt customer experience. Here’s why: You can’t automate trust I registered for…
New research: Empathy and solving buying problems
Most of us are solving sales and marketing problems. But instead, we need focus on solving customer buying problems with empathy. Why? Because buying is…
Getting sales enablement right to increase results
Sales enablement is intended to help raise performance, but a lot of efforts have backfired due to departmental silos. And now there’s growing gap...