Bob Hayes
Bob Hayes, PhD
Bob E. Hayes, PhD (Business Over Broadway) is a scientist, blogger and author on CXM and data science (TCE: Total Customer Experience, Beyond the Ultimate Question and Measuring Customer Satisfaction and Loyalty).
Improving Gender Diversity in Data Science
Results of a survey of data professionals show that about 1 out of 4 data scientists are women. Both women and men have similar levels of...
Simplifying Annual Customer Surveys: Is Customer Sentiment Stable Over Time?
I recently developed a method to measure customer sentiment, the Customer Sentiment Index. This method combines a structured and unstructured approach to...
Skill-Based Approach to Improve the Practice of Data Science
Our Big Data world requires the application of data science principles by data professionals. I've recently taken a look at what it means to...
Data Scientists and the Practice of Data Science
I was recently involved in a couple of panel discussions on what it means to be a data scientist and to practice data science....
Getting More Value from Data: 6 Facts About the Structure and Practice of Data Science
The value of data is measured by what you do with it, and organizations are relying on data scientists to extract that value. I...
Getting Insights Using Data Science Skills and the Scientific Method
IBM is hosting their IBM Insight event next week in Las Vegas. The event will, no doubt, help companies understand how to use analytics...
Data Science Skills and the Improbable Unicorn
The role of data and analytics in business continues to grow. To make sense of their plethora of data, businesses are looking to data scientists...
The Predictive Power of Customers’ Words
Last month, I illustrated a new method of measuring customers' attitudes about a company's product or brand. This method is unique because it combines...
Making Sense of our Big Data World: Descriptive Statistics
As part of my series on Making Sense of Our Big Data World, today's post is on descriptive statistics. See the overview, Making Sense...
Investigating Data Scientists, their Skills and Team Makeup
A new survey of 490 data professionals from small to large companies, conducted by AnalyticsWeek in partnership with Business Over Broadway, provides a look into...
Making Sense of Our Big Data World: Frequencies, Percentages, Histograms and Distributions
This blog post is part of a larger set of posts designed to help people learn the basic concepts of statistics and statistical thinking. Read...
Wireless Brand Satisfaction: Are Customers Own Words Better than a Rating Scale?
I recently developed a methodology that combines both a structured and unstructured measurement approach.The methodology is based on...
Assess Your Data Science Expertise
What kind of a data scientist are you? Take the free Data Skills Scoring System Survey at http://pxl.me/awrds3 Figure 1. Data science skills Companies rely on…
Making Sense of Our Big Data World: Statistics for the 99%
Our world of Big Data is defined by the quantification of everything. In order to make sense of all the data around us, we...
Making Sense of Our Big Data World: Measurement Scales
Our world of Big Data is defined by the quantification of everything. In order to make sense of all the data...
Data Science Talent is Key to Analytical Innovators
Companies continually look for ways to outperform their competitors. One way they are trying to get ahead is through the...
One Word Can Speak Volumes About Your Company Culture
Employee surveys are used to help manage the employee relationship. The questions in the employee survey are used to elicit...
Four Ways Big Data Can Improve Your Customer Surveys
Customer surveys remain the primary source of customer feedback for many companies, despite the growth in adoption of other customer...
Can Analytics Improve your Game?
The use of analytics is good for business. Researchers from MIT Sloan Management Review and IBM found that organizations that used business information and analytics outperformed...
Why You Need Relationship and Transactional Surveys in your Customer Experience Program
Customer experience (CX) improvement efforts rely heavily on the use of customer feedback to help companies determine where to make...