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Darren Ponsford

Darren Ponsford
Darren is Strategy & Planning Director at Blueview Group. Previous roles include Group Director, Regional Development at Wunderman, with responsibility for Ford Motor Company brands; and Head of Marketing at Suzuki GB PLC, where he helped refocus the company around CRM and shift the emphasis to a fully integrated approach.

Channel Choice

We inhabit a world in which media is fragmenting into a bewildering variety of choices. Companies are faced with an increasing range of channels...

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