Bhupesh Malhotra
Bhupesh Malhotra
GrapeCity Inc.
Bhupesh is an experience software professional with many CRM implementations under his belt. He is an avid customer advocate. He delves in the realms of CRM Strategy and Thought with the perspective of the customer, highlighting solutions for their everyday challenges.
Why do customers do what they do?
Recently, I was reminded of a passage from The Hitchhikers Guide To The Galaxy. The answer to the question of life and everything is:...
Traffic Jammed Customer Service
How many of us have endured endless wait times when calling customer service numbers? Or suffered through long lines at a POS counter? Or...
Value is in the Eyes of the Customer
The Subjective Theory of Value states that value of a product or service is based on the subjective importance of it to an individual....
Making Customers Smile
A lot of us know that we do our best work when we are happy. If there is stress or tension, we generally either...
Is your organization “human”?
Relationships are personal. Some more than others, but none-the-less quite personal. Similarly, buying decisions can be personal. It is not necessary that I will...
Preempting Services
Traditionally, we wait for our customers to reach out to us for services. Customers go to our self service websites, contact us on social...
Employee Satisfaction is directly proportional to Customer Satisfaction
"He who would govern others, first should be master of himself." – Philip Massinger. We must have hear similar sayings though-out or lives, be...