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Betsy Zikakis

Betsy Zikakis
Betsy Zikakis is Vice President of Marketing for Certain, Inc., a leading provider of enterprise event management software for the global meetings and events industry. Download Certain's latest guide, How Smart CMOs Accelerate Revenue with Events, for tips and strategies to maximize the value of events in the revenue cycle.

How to Bring Events into the Revenue Cycle

In this article, you'll learn… How changing buyer behavior, waning customer loyalty, and the explosion of channels challenge the revenue goals of today's CMOs. How…

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