Arno Ham
Are There Influencers in Your Database?
A few months ago, on a flight from Sweden to The Netherlands, KLM upgraded me unexpectedly to business class. I happily tweeted about this...
Brand Monitoring With Radian6
The very first step in your social media strategy should be to start listening. Listening to what people are saying online about your brand, products,…
Managing Social Profiles in Your CRM (Part 3)
Part 3: Forming Unique Identities In this series of three blog posts we're investigating a few technical challenges for social CRM solutions. In part one…
Managing Social Profiles in Your CRM (Part 2)
In this series of three blog posts we're investigating a few technical challenges for social CRM solutions. In part one we looked at the problem...
Managing Social Profiles in Your CRM (Part 1)
Part 1: Finding Social Profiles Social CRM is all the rage these days. Every month dozens of articles try to convince us that connecting our…
Let Your Customer Keep Your CRM Up-to-Date
Last week (18-03-2010) Arno and I visited the CRM Innovation Event in Arnhem. We were asked to do a lab session to show people our...
What Businesses Can Do for Me… Here and Now
When I was flying with KLM to Sweden last week, I noticed a stewardess welcoming a few passengers and offering them drinks. The others around…
Social CRM Innovation – Where Is It?
Yesterday (March 18th) there was a CRM Innovation Event in The Netherlands. Speakers like Paul Greenberg and Alan Rosenblatt told an audience full of...