Ardath Albee
Ardath Albee
Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. She helps B2B companies with complex sales create and use persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She's also an in-demand industry speaker.
The Difference Between B2B Leads and Personas
B2B marketers have relied on lead definitions to define their marketing programs for years. Some definitions are more complete than others. The biggest disconnect...
B2B Buyers’ Use of Social Media – BUYERsphere Report
There's a new B2B Buyer survey hot off the presses from Base One and B2B Marketing Magazine. Marketers will find a view of...
How to Use Cliffhangers in B2B Marketing Content
During the Broad Reach + Intelligent Lead Nurturing = Increased Revenue webinar I participated in yesterday with Scott Mersy of Genius.com, Brian Carroll of...
No B2B Messaging Should Be Overlooked
I'm all for automation. Marketers can do so much more when they have it. There's no way we can manually respond to everyone in...
Social Media is Not a Replacement
Why is it that when something new comes along we want to toss everything aside in favor of the shiny new object? Yes, I'm...
The Difference Between Features and Value
There are numerous articles, blogs, Tweets and discussion groups that talk about content marketing. The consensus across the web is that content needs to...
Why Opt Out is Not a B2B Marketing Strategy
There's a pretty interesting discussion going on over on HBR based on a post Ruth Stevens wrote about using opt out vs. opt in...
Help B2B Buyers Find Their Place in The Story
For years I've talked about writing content from the perspective of your buyers. I was reading an interview with David Willows over on Kathy...
Why a Blog Improves Social Media for B2B
I presented during a webinar earlier this week and was a bit taken aback at the response to a poll taken during the session....
It Takes More than Traffic to Generate B2B Leads
I love inbound marketing. I really do. Heck, I practice it, promote it and preach about it. But not as a singular effort for...
Does Curated Content Drive Vendor Preference?
I've read quite a bit lately about the suggestion that marketers become content curators in lieu of developing content of their own. If you...