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Anika Kolberg

Anika Kolberg
Ruhr-University of Bochum
Anika Kolberg is Postdoctoral Research Fellow at the Sales & Marketing Department, Ruhr-University of Bochum, Germany. She received her PhD in 2014 from the Ruhr-University of Bochum. Her research interests focus on personal selling in service contexts, stereotyping at the employee-customer interface, as well as behavioral pricing. Her work is forthcoming in the Journal of Service Research and the Journal of the Academy of Marketing Science.

How much is too much? – Selling your service without overtaxing your customer

We all have, at one time or another, wondered how something actually works – and then finally given up trying to understand it. The...

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