Andy Green
Andy Green
Andy Green is a Director of The Customer Framework. Andy specialises in blending socially enabled customer management strategy with the practical design and delivery of implementation programmes which deliver real and sustainable financial benefit. He has led Customer Management programmes, as both a client and a consultant, in many industry sectors including travel & hospitality, telecoms, manufacturing, financial services, luxury, CPG, pharmaceuticals and retail.
Did Tesco’s problems begin on Leahy’s watch?
Earlier this week, Sir Terry Leahy laid the blame for the widespread erosion of customer-trust that led to Tesco’s failure at the feet of...
Change management; Gaining Support from Leaders
Increasingly we are hearing a familiar story from Customer Management professionals. Tasked with increasing sales, or improving customer retention or making efficiency savings,...
Capitalising on big data requires an effective Insight capability
The volume of customer data that is available to organisations continues to grow. Executives need to think beyond the issue of how to...
Is big data an expensive distraction?
Marketers have, for many years, sought to better target and increase the relevance of their products, services and communications. Differentiation through service in...
The implications of new channels for Customer Journey Mapping
Publication of the article "Customer journey mapping vs process design: Do you know the difference?" prompted very relevant questions about how the principles...