Amy Shea
Amy Shea
Amy Shea, EVP Global Director of Brand Keys' Brand Development, has worked with brands for over 20 years, translating research-based insights into strategically effective marketing and communications. Her contribution was recognized with the David Ogilvy Excellence Award, with both the Grand Ogilvy and 1st in Category awarded for the research behind IBM's ground-breaking integration campaign.
The Zapposfication of Brands
A funny thing about consumers, they are actually people, often cleverly disguised as demographics, or target groups, or organized by complex algorithms into "savvy...