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Alyssa Jarrett

Alyssa Jarrett
Alyssa Jarrett is Director, Brand & Content Marketing at Iterable, where she specializes in creating data-driven content to educate growth marketers on how to develop world-class customer engagement. She has previously served in marketing roles for companies in SaaS and big data, including Ripple, Objectivity, Splice Machine, and Cray. Alyssa holds an M.A. in Mass Communication and Journalism from California State University, Fresno.

Giving the gift of empathy: 3 tips for marketers to connect deeply with customers

This holiday season, brands need to sell more than products. A recent Iterable survey found that the vast majority of consumers (83%) are more likely...

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