Alexander Graf

For a Better Customer Experience, Organizations Must Separate Commerce from Social E-Commerce

e-commerce entrepreneur Alexander Graf explains why customer-focused brands should accept that social media is not going to drive the next major shift in retail All the signs are clear – social commerce is going to transform social media into one big shopping channel. The whole...

2022—Predicting the Winners and Losers in a Year of Reimagining Digital Commerce

E-commerce expert Alexander Graf predicts what will change—and what will remain the same—in the year ahead Brands have traditionally relied on selling to the likes of Walmart, Amazon or Sears. Yet, at the same time, they are learning that they can only thrive when they...

PayPal Moves into Cryptocurrency—Discretion Remains Key

PayPal is expanding its cryptocurrency services, but e-commerce expert Alexander Graf argues that this is not a green light for retailers and merchants to embrace crypto as a legitimate payment method PayPal account holders are now able to buy and sell cryptocurrencies like Bitcoin,...

The Steps to B2B Marketplace Success

E-commerce expert Alexander Graf outlines how to win in the B2B marketplace space For those of us who live outside Germany, the name of the company that leads its tire market is most likely not common knowledge. It should be. Saitow AG is the company...

How The Personal Touch Can Set Retailers Apart in The Age of Amazon

E-commerce expert Alexander Graf outlines how retailers can find a way out of the Amazon jungle In late April this year, Amazon gave us a glimpse of how the pandemic has accelerated its earnings, reporting impressive quarterly sales of $108.5 billion, an increase of...

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