Alan Neal

Peer review and social proof in sales process

As software buyers and users, the way we evaluate our experience hasn’t changed. We value strong product innovation, support when problems arise, and a great product experience. Most valuable is a vendor that truly cares about our goals, ambitions and results, and isn’t...

How to Find Your Compass in the Software Market

Today, software buyers have become bombarded by choices, and within those choices, further options on features. This can be dauting, but it is also empowering. If you want a different result, make a different choice. Choice is the most powerful tool we have....

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