Adam Gunn
Adam Gunn
Adam has been building strong global brands since 2002. As a brand and marketing leader at high growth companies like MarketStar, Pluralsight and now FullStory, he excels at creating revenue and awareness outcomes through strong leadership, creative vision, powerful storytelling, and intentional product messaging.
Adam believes that brands must use all quantitative and qualitative data available to understand when, how, and to what degree they must evolve. His data-driven approach enables brands to create and foster true category leadership while accelerating awareness, retention and growth.
Nearly 50% of brands lack a clear view of customers. Here are 3 ways to improve.
Customer experience is the primary driver of brand perception, and the digital realm is no exception. User expectations for excellent and efficient digital journeys...