Aaron Douglas
Aaron Douglas
With seven years of website development experience and more than ten years of social psychology training, Aaron's life's work has been to help people and brands become better versions of themselves.
WTF is a Digital Marketing Quarterback?
I recently spoke with a CEO regarding their frustration with their digital marketing. Despite the time, money and effort her company had spent, no...
Web Presence Optimization and the Evolution of SEO
Web presence optimization (WPO) is an effort to expand traditional search engine optimization into a more holistic approach that incorporates media efforts in search,...
Following Up On Failure
I recently had the opportunity to present "Why You Will Fail At Digital Marketing" to a group of 80+ business-people from the Indianapolis area...
Culture: How To Fail At Digital Marketing
This third post in the series "How To Fail at Digital Marketing" introduces the factor of Culture, and how an organization's beliefs, values and...
Competency: How To Fail At Digital Marketing
This second post in the series "How To Fail at Digital Marketing" introduces the factor of Competency, and the distinction between perceived and actual...
How To Fail At Digital Marketing
This first post in the series "How To Fail at Digital Marketing" introduces the core problem organizations have in succeeding in their digital marketing...
Optimizing for the Searcher Experience
Are your digital marketing efforts focused on exploiting technology or empowering people? Some years ago I came across an interesting idea describing an alternative definition...
Creating A Resilient Digital Marketing Program
"If we cannot control the volatile tides of change, we can learn to build better boats." - Andrew Zolli For anyone who is immersed in...