Aaron Dun
Aaron Dun
Vice President Marketing & Strategy for Percussion Software, a provider of web content management and content marketing software.
Landing Pages or Microsites? The debate rages on!
Whether or not to simply use a landing page or build a completely new microsite to support a campaign is a debate that seems...
Enabling Content Contributors: Six Tips To Transform Your Organization into Contributing Rock Stars
Getting your extended business team to "write more" is a major challenge for content marketers. In every piece of research we have ever seen...
Intersecting Web Experience Management & Marketing Automation: CMSWire – Tweet Jam – Wrap Up
I recently had the pleasure of joining with a number of industry folks in a "TweetJam" put on by CMSwire.com. For this installment of...
The Role of Social Media and Your Website
Now that 2013 is off and running, it may be time to revisit an important question. What role should Social Media have for the...
How to Measure Your Content Marketing Initiatives
Despite many years of "knowing that more web traffic equals more leads" we continue to get asked the question about how exactly to measure...
Content Management or Marketing Automation: Which Should I do first?
As prospects seek to advance their marketing strategy, we are often asked "should I deploy my new content management product or my new marketing...
Content Marketing Initiatives Impacted by Marketing Database Health
NetProspex, a B2B data partner, just launched their first ever comprehensive look at the "State of Marketing Data." I was fortunate to get an...