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Domenic Colasante

Domenic Colasante
Domenic Colasante is CEO at 2X, the category creator and fastest growing marketing-as-a-service firm. Domenic is a thought leader on marketing organizational models and operating model transformation. Previously, Domenic was CMO at WGroup and has held demand creation, marketing ops, analytics, and ABM roles at Siemens and SAP.

Navigating the Challenges of B2B Marketing Budgeting in 2024: Three Solutions to Do More With Less

For a long time, marketers had a routine: Set up for annual planning, make incremental changes, and try to do a little better than...

Unlocking the Potential of Generative AI in B2B Marketing: Three Things You Can Do Right Now to Create Impact

B2B marketers are facing more resource constraints now than ever before. The latest Gartner CMO Spend and Strategy Survey indicates marketing budgets have fallen...

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