Augmented Reality As a Selling Tool


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One of the many benefits of having kids in university is that it keeps you more current on technology than, perhaps, you might normally be.   Our oldest son (the future mechanical engineer) showed me something this past weekend that was, frankly, remarkable.

If you haven’t seen it, take a look.   It uses an augmented reality app to demonstrate the styling and design of the McLaren P1.   I can’t do it justice in words.   You need to see it.  The actual app shows airflow over the vehicle as well as the technical workings i.e., engine, suspension, etc, which is not shown in the demo.

The applications for the car industry are obvious.

1.  Providing this tool on an OEM website would get the customer more engaged in the vehicle they are considering.  Engagement leads to consideration; consideration leads to a potential sale.

2.  Likewise on the showroom floor.   Have the customers download the app, provide them with the hardcopy diagram of the car they’re looking at (interior,  exterior, engine, etc.), and prepare to have the customer amazed.

3   The same could be done for each individual dealership to demonstrate where everything is located.  If a customer is going to several dealerships on a Saturday, it certainly would make this one standout.

4.  Hand out your floor plan of the Detroit Auto Show or Geneva Auto Show  and let the customer relive the experience they had at the booth.

5.  Listen to your kids.   They have some great ideas.

Thanks and let me know what you think.


Republished with author's permission from original post.

Chris Travell
Chris Travell is VP, Strategic Consulting for the Automotive Group of Maritz Research. He is responsible for working with Maritz' Insight Teams to further the understanding and application of the firm's automotive research. He has appeared on numerous television programs and is often quoted in Automotive News, Time, USA Today, Edmunds, Detroit Free Press, The Globe and Mail and various other publications in regard to issues related to the North American automotive industry. He is the principal contributor to The Ride Blog, Maritz Research's automotive blog.


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