Attivio and Quant5 Partner to Bring Fast and Reliable Predictive Customer Analytics to the Cloud


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Integrated Solutions Suite Offers Rapid Deployment, Integration and Machine-Learning

BOSTON and NEWTON, Mass., Jan. 21, 2014 — Attivio, Inc., creator of the ground-breaking Active Intelligence Engine (AIE®) unified information access platform, and Quant5, Inc., a leading developer of marketing and sales analytics solutions, today announced the availability of an integrated suite of cloud-based predictive customer analytics solutions for deeper, actionable customer insights.

Despite the increased focus on corporate “data-centricity,” most large companies are struggling to effectively use customer data to drive more informed marketing, customer, operations, sales and executive decisions.

“B2B and B2C companies are suffering from the Fort Knox phenomena of having high-value structured and unstructured information locked away in thousands of different silos,” said Quant5 CEO Doug Levin. “Attivio and Quant5 free that information with cloud-based solutions that deliver immediate value to non-technical users, without the complexity and expense of adding a team of data scientists.”

The five Attivio-Quant5 cloud-based, predictive customer analytics solutions provide business and customer insight for:

• Lead & Opportunity Scoring – classify prospects and sales opportunities using state-of-the art algorithms and machine learning to maximize sales team utilization
• Customer Segmentation – identify key groups of customers based on loyalty and profitability
• Targeted Offers – determine the next best products and prices to offer
• Product Usage – detect product and customer usage trends
• Product Relationships – correlate product sales to help create product bundles
“Cloud-based predictive customer analytics fills a pressing need in large businesses that want to be data centric and also utilize data sets regardless of location,” stated Dan Vesset, Program Vice President of IDC’s Business Analytics research. “This solution is directly applicable for a wide range of businesses in different verticals, starting with marketing teams and expanding outward to sales, customer service and other groups. Operating in the cloud and providing advanced but accessible customer analytics is a much needed solution in the enterprise.”

Attivio built its business around the core principle that integrating big data and big content should not require expensive mainframe legacy systems, handcuffing service agreements, years of integration and expensive data scientists. Attivio enterprise customers experience business-changing efficiency, sales and competitive results within 90 days. Similarly, Quant5 arose from the understanding that businesses need simple, elegant solutions to address difficult and complex marketing challenges. Quant5 customers experience increased revenues, reduced customer churn and an affordable and fast path to predictive analytics in the cloud.

“The Attivio and Quant5 partnership is rooted in a shared vision for how big data and big content should work for business and society,” said Attivio CTO Sid Probstein. “Our combined expertise of getting data and information to the right place at the right time and solving problems previously considered unsolvable speaks to a growing market need, especially in cloud-based services and predictive customer analytics.”

“Quant5’s global partnership with Attivio took shape as we encountered many enterprises with data consolidation and unstructured data challenges coupled with the vision of empowering data driven, analytics-led businesses. Together, Attivio and Quant5 deliver best of breed information access, cloud and predictive analytics technology. This gives us incredible capabilities as we deliver solutions to enterprises worldwide,” said Levin.

For additional information about the Attivio – Quant5 Predictive Customer Analytics Suite or to request a free trial, please visit:

About Attivio
Attivio’s unified information access platform, the Active Intelligence Engine® (AIE®), redefines the business impact of our customers’ information assets, so they can quickly seize opportunities, solve critical challenges and fulfill their strategic vision.

Attivio integrates and correlates disparate silos of structured data and unstructured content in ways never before possible. Offering both intuitive search capabilities and the power of SQL, AIE seamlessly integrates with existing BI and big data tools to reveal insight that matters, through the access method that best suits each user’s technical skills and priorities. Please visit us at

About Quant5
Quant5 provides easy-to-use predictive analytics and data visualizations either via Software as a Service (SaaS) or embedded systems to help businesses identify “actionable” customer insights, superior business opportunities, and undisputed ROI. Unlike legacy predictive analytics and business intelligence solutions, Quant5 can be deployed quickly, easily and cost affordably – companies can get up and running in less than a day without a team of data scientists and software engineers. Quant5’s suite of

Predictive Marketing modules and dashboards offer marketing and sales organizations previously unavailable customer insights that support marketing analytics, drive new sales and shorten the overall sales cycle.

Attivio and Active Intelligence Engine are trademarks of Attivio, Inc. All other names are trademarks of their respective companies.

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