Arigato Sushi builds lagniappe into their pricing model


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#355 in the Project is submitted via e-mail by Owen Clark:

arigato sushi roseville

In Owen’s words:

“In Roseville, CA Arigato offers half-priced sushi, all the time.

Started as a promotion when the place opened but business was so successful they never got rid of it. Even though I know it’s permanent it still makes you feel like your getting a great value every time you go in.

Especially because the menu still has the full-prices and you don’t really see the savings until you get the bill. Also, sushi is good enough that they could be charging a lot more.”

Marketing Lagniappe Takeaway: Half off everyday is a distinctive pricing model. It looks like this an ‘wink, wink’ in the know play. You only see the discount when your bill is presented. Talk about surprise and delight for a first timer.

Today’s Lagniappe (little something extra for good measure) – Arigato means ‘thank you’ in Japanese. Here’s a fun tribute to the hit ‘Domo Arigato – Mr. Roboto’ by the folks at The Office:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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