Aria Hotel in Vegas has a hidden little extra


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#725 in the Project was submitted by Bobby Stern. In Bobby’s words:

aria hotel secret barA “speakeasy” per say exists in an area only guests of the Aria have access to. This bar is far from illegal, it in fact is complimentary to hotel guests. The secret code to access this hidden bar is one’s hotel key. The bar which is camouflaged as a counter top with cabinets is filled with top shelf liquors including Grey Goose and Johnny Walker. There is also a small refrigerator with fine cheeses, crackers and fresh fruits.

To compliment the already complimentary bar, there is reserved seating and small tables to enjoy the company of other hotel guests. The Aria does not promote this area so one will not find signs directing guests to free liquor, however once you find it you may not want to spread the word either as the secret room will no longer be so…secret.

Today’s Lagniappe (a little something extra for good measure) – here’s an interesting drink at Sage in the Aria:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.



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