Are you delivering JOY with your purple goldfish?


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What’s Your Special Day?

#492 in the Purple Goldfish Project comes from Dan Merchant and his blog ‘The Resourceful Traveler’:

Joie de Vivre Hotels

“While making my reservation, the representative asked if I was a member of the “Joy of Life Club.” I wasn’t, so I naturally I asked for more information. When the email confirmation arrived, it included a link to sign-up for the club. So I began filling it out. When I got to the following fill-in-the blank, I was blown away: “Very Important Date. We want to help you celebrate with an exclusive offer. Choose your special day: a birthday, an anniversary, or the date you plan to retire…it’s up to you!”

Today’s Lagniappe (a little something extra) – Here is a TED talk from ‘Joie de Vivre’ founder Chip Conley on ‘Measuring what makes life worthwhile?’. Interesting take on Maslow’s Hierarchy of Needs. Intangibles count. How do you put a price or value on the little extras?

HELP me catch another 469 purple goldfish for a great cause.

FISHERMEN WANTED: Click here to send me your example

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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