Aprimo Unveils Aprimo Marketing Studio – Providing Everything Marketers Need – On Demand


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Digital Interactive Marketing Solution Enables Marketers to Drive Top Line
Growth with Tight Budgets

INDIANAPOLIS, IN (November 17, 2009) – Aprimo R
Inc., a global provider of on-demand marketing software solutions, announced
today its digital release of Aprimo marketing software, Aprimo Marketing
Studio T, a SaaS (Software as a
Service) solution that enables marketers to increase brand awareness and
drive greater customer demand without increased workload or budget. Aprimo
Marketing Studio is built upon 12 years of Aprimo’s award-winning marketing
software and includes the addition of key capabilities that enable marketers
to develop, implement and manage every element of interactive marketing

“In today’s economic environment, more and more organizations are looking to
marketing to increase sales and open up new growth opportunities,” said Rob
co-founder of Aprimo. “Aprimo Marketing Studio gives marketers an end-to-end
solution that addresses every aspect of interactive marketing – all from an
on-demand platform that lets them use the functionality they need now and
prepare for the solutions they will need later. For years, Aprimo customers
have come to rely on us for innovative marketing solutions and expertise.
With Aprimo Marketing Studio, we look forward to building on our industry
leadership in helping customers worldwide meet their on-demand marketing

Aprimo Marketing Studio satisfies the cry for an online, holistic approach
to digital marketing. According to an independent July 2009 Forrester
Research, Inc. report titled US Interactive Marketing Forecast, 2009 To
2014, “Interactive marketing will near $55 billion and represent 21% of all
marketing spend in 2014 as marketers shift dollars away from traditional
media and toward search marketing, display advertising, email marketing,
social media, and mobile marketing.”

Unlike other point solutions that manage only narrow elements of online
marketing campaigns, Aprimo Marketing Studio was created out of 12 years of
market knowledge to support all online marketing activities while reducing
marketing’s reliance on IT to manage interactive marketing initiatives.
Aprimo Marketing Studio is configurable to adjust and adapt with the
ever-changing marketing landscape and as a SaaS-based platform, offers the
unique ability for customers to use the components they need now while
growing into the overall solution on their own timeline. In addition, Aprimo
Marketing Studio enables marketers and their organizations to gain greater
visibility into marketing spend, initiatives and the impact of marketing
efforts on company revenues, resulting in the ability to achieve new
efficiencies and more measurable results. With Aprimo Marketing Studio,
marketers are able to benefit from a dashboard at their fingertips, allowing
them to capture an audience through search engine management and banner ads,
engage audiences via social media, microsites and landing pages, and convert
their target prospect through automated lead management, in-depth visitor
monitoring and analytics.

“At New Pig, we rely on our marketers and business partners to help drive
sales and awareness of our innovative leak and spill management, industrial
safety and plant maintenance solutions,” said Bridget Fouse, Marketing
Operations Manager at New Pig. “In order to be effective, we needed a formal
and consistent way for requesting work from marketing while also reducing
the time it takes for them to complete deliverables. Aprimo provides us with
a marketing portal and project workflow management tools that enable us to
meet these goals and seamlessly manage marketing processes.”

Capturing Audiences Online

Using the following components of Aprimo Marketing Studio, marketers can
expand their breadth of interactive marketing vehicles and bring campaigns
to market faster while decreasing reliance on outside agencies and internal
IT departments:

* Search Engine Management
– Simplifies
search marketing by providing a common interface to manage search campaigns,
campaign metrics integrated with Web analytics and optimization across
marketing programs.

* Offline-to-Online Calls to Action
– Integrates
online and offline activities to truly align people, strategies, campaigns,
activities and processes.

* Banner Ads
– Lets
marketers quickly create new display ads using an extensive, interactive
catalog of highly customizable templates, place those ads in ad networks and
then monitor the performance of the ads in real time.

* Social Media
– Provides a
blog post creation, review, approval and publishing platform that optimizes
blog entries for relevant key words resulting in improved search engine

Engage and Personalize

Aprimo Marketing Studio enables marketers to use visitor behavior and
history to conduct an interactive, personalized marketing conversation that
improves the online experience through the following solutions:

* Microsites & Landing Pages
– Allows
marketing to create, test and deploy dynamic and rich HTML content to
improve everything from click-through rates to brand awareness.

* Email Marketing
– Provides
marketers with sophisticated selection, targeting and communications tools
essential to integrated, interactive marketing campaigns. Enables marketers
to create and execute event-triggered marketing campaigns that automate a
communication workflow to entice and educate visitors and prospects.

* Forms & Surveys
– Gives
marketers the ability to easily design and deploy online forms to more
deeply engage with their audience.

Converting Activity into Results

Aprimo provides optimum solutions to monitor, measure and report on
marketing results while integrating directly with sales through these
Marketing Studio offerings:

* Lead Management
– Offers a
complete lead generation platform that enables the rapid development and
deployment of multi-step, multi-touch interactions with customers and

* Visitor
Monitoring – Provides a distinctive array of features like real-time
monitoring of visitor activity, IP name and address look-up, visitor Web
alerts and live or proactive chat.

* Web Analytics
– Gives
marketers actionable, real-time intelligence about online strategies and
marketing initiatives. Connects Web browsing history from Web analytics
with the contacts in Aprimo to provide a deep, 360 degree view of prospects
and customers. This supports more personalized communication with contacts.

“We are excited to unveil Aprimo Marketing Studio at Dreamforce, the
industry’s premier event for companies in the SaaS and cloud communities, as
it attracts hundreds of users looking to learn more about the on-demand
technologies that can positively impact their businesses,” said Lisa Arthur,
CMO of Aprimo. “Marketers will be impressed with the ROI-driven benefits
Aprimo Marketing Studio offers them with its complete interactive marketing
solution. We look forward to working with marketers around the globe to
harness the power and benefits of an on-demand approach to marketing to
ultimately improve marketing results and relevance.”

Aprimo Marketing Studio provides all the tools needed to make interactive
marketing easier. To learn more about Aprimo Marketing Studio solutions or
to schedule a demo, contact Aprimo Sales at 317-803-4300 or visit

About Aprimo

Aprimo is a leading provider of on-demand marketing software solutions that
increase the efficiency and effectiveness of marketing organizations. Aprimo
software manages online and offline marketing activities, financials,
projects and assets, while improving execution of marketing campaigns and
events, including social media, email marketing and search engine
management. Aprimo’s on-demand applications can work individually to address
a specific marketing issue or combine to provide an integrated suite.
Aprimo’s solutions accelerate the marketing productivity of hundreds of
leading companies including Adobe, Bank of America, Cabela’s, Ernst & Young,
Honda, King Pharmaceutical, Pearson Education Ltd, Time Warner Cable-NY,
Wal-Mart and Warner Bros.

For more information call + 1.317.803.4300 or visit aprimo.com.

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