Aprimo Launches First Mobile Solution for On-the-Go Marketers


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Aprimo MobileT Enables Marketers to Remotely Manage Campaigns and Run Their
Operations More Efficiently

INDIANAPOLIS, IN (July 26, 2010) – Aprimo R Inc., a
global leader in integrated, on-demand marketing software solutions, today
announced a new offering, Aprimo Mobile
T, the first marketing
solution that enables marketers to manage anywhere and anytime critical
initiatives like campaigns, activities and reports generated in Aprimo
Marketing StudioT On Demand from any smartphone device, including the iPadT,
iPhoneR, BlackBerryR and DROIDT devices. With Aprimo Mobile, productivity
doesn’t end when marketers are out of the office; they can access and
approve digital and creative content, pull reports and access crucial
customer data and digital profiles on the go.

Facts and Highlights

. When marketers are away from the office, they lose time and
productivity that can impact internal approvals, access to intelligence and
slow down go-to-market execution on revenue-generating initiatives. Aprimo
Mobile lets them keep campaigns moving and enables them to keep the entire
organization informed on marketing activities regardless of location.

. Aprimo Mobile also helps marketers make better, more informed
decisions in the field and improve face-to-face communications through the
ability to access digital customer data, sales information and history from
a smartphone device.

. Aprimo Mobile includes the following key features:

o Approvals – marketers can quickly move financial, creative and
administrative approvals and tasks forward even when away from the office.

o Activities Visibility – with the touch of a button, marketers can view
financials, projects, campaigns and email delivery summaries from their
mobile devices.

o Access Assets – marketers can remotely find, download and send digital
assets in Aprimo Marketing Studio to internal and external email addresses.

o Visitor Monitoring – allows marketers to call up critical information in
real time, such as when someone last visited the company website and their
activity at the time of the visit.

o Digital Profile Access – marketers can look up the digital history of a
contact they are tracking within the customer database to see a full history
of communications with the contact.

o Execute Reports – lets marketers access and configure key reports stored
in Aprimo Marketing Studio in real time.


John Price, MRM Program Manager, NetApp

“At NetApp, like many companies, we have marketing team members all around
the world working in offices or remotely, on computers and phones. The
potential of Aprimo Mobile is exciting because it will allow our marketers
to access the information they need regardless of where they are located.
Data can be shared, projects can continue moving forward, and it all happens
through a simple-to-use interface.”

Jonathan Block, Vice President and Service Director, SiriusDecisions

“Many marketing and sales professionals are constantly on the road. It is
critical they have the resources and tools in the palm of their hand to
better manage customer relationships and make key decisions while away from
the office. Mobile technologies help them run their operations more
efficiently and help them keep up with the fast pace and increasing demands
on their time.”

Lisa Arthur, Chief Marketing Officer, Aprimo

“Marketers are mobile now more than ever and Aprimo Mobile connects the
marketing executive and their entire team together – no matter where in the
world they are. We created Aprimo Mobile to give marketers the ability to do
their jobs anytime, anywhere. For the first time, a marketer can do
everything from approve content to access reports, literally, on the fly.
And with our visitor monitoring and digital profile features, they can make
more informed decisions while in the field.”

About Aprimo

Aprimo is a leading global provider of marketing software and services that
enhance the productivity and performance of marketing organizations. The
company’s integrated marketing software, Aprimo Marketing StudioT B2C and
Aprimo Marketing StudioT B2B, enables marketers to navigate the changing
role of marketing, by taking control of budget and spends, eliminating
internal silos with streamlined workflows, and executing innovative
multi-channel campaigns to drive measureable return on investment.

Founded in 1998, Aprimo is headquartered in Indianapolis with offices
worldwide. For more information call +1.317.803.4300 or visit
http://www.aprimo.com .

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