Applying Lean Practices To Sales And Marketing


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Not long ago, the folks at Openview Labs in Boston interviewed me on Lean Sales and Marketing. I thought I’d share this short video with you. (Don’t let the frightening face on the “opener” scare you away. I think it was some of their Halloween humor)

Lean is really about value–how do we create and deliver the value our customers want and needs. Break this code, focus on the lean principles of value creation and delivery–and you also have great insight into maximizing the impact, effectiveness and efficiency of your sales and marketing teams.

Find more of my articles on this topic, click on this link, I dive into various aspects of leveraging lean to maximize our impact on customers, as well as the results we produce: Lean Sales And Marketing.

Republished with author's permission from original post.

Dave Brock
Dave has spent his career developing high performance organizations. He worked in sales, marketing, and executive management capacities with IBM, Tektronix and Keithley Instruments. His consulting clients include companies in the semiconductor, aerospace, electronics, consumer products, computer, telecommunications, retailing, internet, software, professional and financial services industries.


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