Anatomy of a Great Marketing Campaign – @lisadreher, VP Marketing at Logicalis on Marketing Made Simple TV


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In this show, Lisa Dreher, VP of Marketing at Logicalis, a global IT services firm, shares the story of a highly successful marketing campaign. This campaign delivered great results for them and won a major award as well. But Lisa also shares the hard work and deep research that laid the foundation for this campaign. Click the button at lower right to maximize the view for optimal viewing.Lisa Dreher

In this show. you’ll learn:

  1. Why planning and research are critical to success
  2. Fresh ideas and insights on how to do your research
  3. The kind of marketing metrics you too can get, if you do your homework.

If you are a marketing leader such as a VP of Marketing or Chief Marketing Officer, this show is for you! The show also contains a great offer from Logicalis – 6 Surprising Benefits of Managed Services. Just click the button in the show to see this.

Marketing Made Simple TV is a sponsored show, backed by great companies whose logos appear in the show. The show is directed by Craig Yaris of Social Ribbit and it is syndicated to sites such as,,, and, reaching thousands of marketing leaders.

To contact the show, please send an email to host at marketingmadesimple dot tv.

Jeff Ogden
Jeff Ogden ( is President of the Tampa based Find New Customers demand generation agency. .


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