Analyzing the Top 10 Global brands for online buzz


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Just because your brand is famous worldwide, doesn’t mean its famous on the world wide web.

Buzz around brands online is traditionally spurred by real world events and their behaviour online. Currently, there is obviously a lot of chatter around BP and the oil spill, or Apple and the announcement of the new iPhone – both are events that happened IRL (in real life). Whilst, on the interwebs, Nestle has recently garnered a lot of bad press for the poor handling of its Facebook page.

Over at Jeff Bullas’ blog he reviews the top 10 global brands (based on Interbrands rankings) and the amount of buzz they are currently receiving online. There are some interesting findings, it appears that online buzz is massively influenced by the brands social media presence and activity.

Check out Jeff’s original blog post here

Republished with author's permission from original post.

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.


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