An Aprimo Acquisition Roundup


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Yesterday’s announcement that Teradata plans to purchase Aprimo for a cool $525 million made noise in the industry. Eloqua CEO Joe Payne already gave his take. So this morning we are providing a roundup of other views of this late-in-the-year acquisition.

David Raab takes the long view. He sees continued M&A activity, but says it will be slow and deliberate.

Over at Sirius Decisions, Jonathan Block thinks the deal will help Teradata gain leverage in the b2b space.

Surresh Vittal at Forrester Research gives seven thoughts on the deal and how it will impact the market.

Lauren Carlson at Software Advice states who she suspects will be the next big buyers.

Kevin Kerner points out the potentially good and bad effects for b2b marketing.

Some investors behind Aprimo are apparently pretty happy about this deal.

Republished with author's permission from original post.

Jesse Noyes
Jesse came to Eloqua from the newsroom trenches. As Managing Editor, it's his job to find the hot topics and compelling stories throughout the marketing world. He started his career at the Boston Herald and the Boston Business Journal before moving west of his native New England. When he's not sifting through data or conducting interviews, you can find him cycling around sunny Austin, TX.


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