CHICAGO – May, 22nd, 2007 – It’s been just weeks since Alterian’s marketing platform was selected by the Direct Marketing Association to analyze and segment their membership database, and deliver more relevant communications across multiple online and offline channels. Now Alterian has achieved another success, joining the Email Sender and Provider Coalition (ESPC) and further cementing their position at the forefront of email and integrated marketing.
Alterian (LSE:ALN), the leading global Enterprise Marketing Platform provider allows marketers to quickly analyze their data and use this information to deploy and refine marketing communications across multiple channels, creating fully integrated, strategic campaigns. “As companies continue to shift spending toward online initiatives, marketers face ongoing challenges to improve the performance of their campaigns,” said Bob Hale, VP of Business Development, Alterian. “For marketers to advance the relevance of their mailings, they must employ an email solution that uses analytics at the core helping them conduct better, more responsible email marketing. Alterian’s participation in the ESPC demonstrates to Alterian’s Partner Network that they, too, are practicing ethical and responsible email marketing – it’s a win for all of us.”
The ESPC is a cooperative group of industry leaders working to create solutions to address the continued proliferation of spam and the emerging issues of email deliverability. Alignment with ESPC demonstrates Alterian’s commitment to industry best practices.
“We are a prestigious group of nearly 100 members,” said James Campbell, Assistant Director of the ESPC. “Each member must pledge to uphold best practices, engage in the use of appropriate technologies and show a clear dedication to appropriate email marketing. Alterian met those prerequisites, and we’re excited about having them join the coalition.
“The ESPC’s best practices are consistent with Alterian’s principles – we are proud to be a member,” said David Eldridge, Alterian’s Chief Executive Officer. “Effective email is a critical component of integrated marketing campaigns, so it’s important to us to help drive the advancement and ethical use of email. Ultimately, this will help preserve and expand email’s function as a powerful marketing tool.”
About Alterian
Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies, and systems integrators.
Alterian takes marketers on a journey to become analytically led and to integrate their marketing processes, creating value for the both the customer and the company. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data and use this to execute an integrated marketing strategy across online and offline channels.
Software alone does not enable better marketing. Alterian has cultivated a global community of over 70 marketing service providers, agencies, and systems integrators such as Accenture, Acxiom, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide who deliver Alterian software alongside their own value added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Starz Entertainment, Limited Too, Dell, Amnesty International and Vodafone to drive competitive advantage through improved marketing performance and customer satisfaction.
Alterian was founded in 1997 and trades on the London Stock Exchange (ALN). With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide.
About the Email Sender and Provider Coalition (ESPC)
Formed in November 2002 to fight spam while protecting the delivery of legitimate email, the ESPC boasts a membership comprising many of the brightest and most innovative minds in the email industry, including Email Service Providers, Mail Transfer Agents, Internet Service Providers, application and solution developers, and deliverability solutions providers. The ESPC is composed of 75+ members including Acxiom Digital; CheetahMail, an Experian Company; Constant Contact; Datran Media; ProspectivDirect; Return Path Inc. and StrongMail Systems, Inc. For more information, please visit www.espcoalition.org/
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Contact:
Lisa Diomede
The Red Group
630-858-7940, ext. 116
