Aligning Services With What Customers’ Value


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Real estate may be all about location, location, location, but most rental apartment listings offer very little on this critical point. is changing the situation by helping apartment seekers find rentals in neighborhoods that suit their lifestyles.
Currently their service is available mostly in Colorado and the southwestern portion of the USA. This is changing fast as is partnering with rental managers and agencies.
In addition to the standard information about square footage, rent and amenities, this free and ad-free service provides insightful information about the neighborhood. What makes it livable? What are its characteristic—eclectic, trendy, hometown vibes, kid-friendly. It gives and interactive map with notable sites like galleries marked, gives a local calendar of events and points to user-generated neighborhood blogs.
Once someone understands how the system works, they can customize their search and save a lot to time and running around.
A person might eat and sleep in an apartment but realizes they live in a neighborhood.

John Todor
John I. Todor, Ph.D. is the Managing Partner of the MindShift Innovation, a firm that helps executives confront the volatility and complexity of the marketplace. We engage executives in a process that tackles two critical challenges: envisioning new possibilities for creating and delivering value to customers and, fostering employee engagement in the innovation and alignment of business practices to deliver on the new possibilities. Follow me on Twitter @johntodor


  1. John

    This is just one of many mashups that use widely available geospatial data from geobrowsers like Google Earth. that mashed-up San Francisco housing listings from Craigs List with Google Maps was one of the first in 2005.

    The availability and tagging of geospatial data on the Internet represents another important step forward towards Web3.0. The economist has an interesting article on the “geoweb” in the current Technology Quarterly.

    Graham Hill
    Independent CRM Consultant
    Interim CRM Manager


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