AIG Edison Life Insurance of Japan Selects for Enterprise-wide Cloud Computing Implementation


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Insurance leader to deploy Sales Cloud, Service Cloud and multiple custom
applications built on the platform to streamline front and back
offices and boost customer service

SAN FRANCISCO, Nov. 17 /PRNewswire-FirstCall/ — (NYSE: CRM),
the enterprise cloud computing company, announced today that AIG Edison Life
Insurance in Japan has selected for an enterprise-wide cloud
computing implementation. By implementing Salesforce CRM and, AIG
Edison intends to quickly streamline its front and back office business
processes and dramatically improve the quality of its customer service.

AIG Edison plans to deploy’s Sales Cloud and Service Cloud to
more than 5,000 users, who will have access to these applications via their
iPhones. By managing and sharing prospect information, opportunities,
optimized product plans and up-to-date contracts in real-time, sales and
customer service reps will be empowered to provide more attentive and timely
customer care.

Beyond sales and service, AIG Edison will build applications on’s platform to manage new contracts and insurance
payments. Moreover, AIG Edison will develop applications for furthering
paperless and cashless business processes and transforming AIG Edison into a
more efficient and environmentally friendly organization.

By moving to the cloud, AIG Edison expects to dramatically reduce hardware,
software and IT systems maintenance costs as well as speed up delivery of IT

“AIG Edison is making its business management platform,” said
Tohru Futami, Managing Director and CIO at AIG Edison Life Insurance.
“Salesforce CRM will empower our sales people and customer service agents
with real-time information. And, moving our operations to the cloud will
make us more agile and responsive to customer needs, allowing us to deliver
greater value across all our customer touch points.”

Revenue and subscribers will be recognized as services are provided starting
November 1, 2009.

About AIG Edison Life Insurance

AIG Edison Life Insurance is an affiliate of the AIG Group. Its goal is to
be the best sales and services company in Japan. The company relies on the
insurance expertise and product development strength of the AIG Group to
provide customers with a lifetime of security.

About is the enterprise cloud computing company. The company’s
portfolio of Salesforce CRM applications, available at , has revolutionized the ways that
companies collaborate and communicate with their customers across sales,
marketing and service. The company’s platform ) helps customers,
partners and developers to quickly build powerful business applications to
run every part of the enterprise in the cloud. Based on’s
real-time, multitenant architecture, Salesforce CRM and offer the
fastest path to customer success with cloud computing.

As of October 31, 2009, manages customer information for
approximately 67,900 customers including Allianz Commercial, Dell, Dow Jones
Newswires, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks. Any
unreleased services or features referenced in this or other press releases
or public statements are not currently available and may not be delivered on
time or at all. Customers who purchase applications should
make their purchase decisions based upon features that are currently
available. has headquarters in San Francisco, with offices in
Europe and Asia, and trades on the New York Stock Exchange under the ticker
symbol “CRM”. For more information please visit ,
or call 1-800-NO-SOFTWARE.

Copyright (c) 2009, inc. All rights reserved. Salesforce and
the “no software” logo are registered trademarks of, inc.,
and owns other registered and unregistered trademarks. Other
names used herein may be trademarks of their respective owners.

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